Fostering creativity is a priority for many companies, but there’s an often-overlooked strategy for doing it: creative discomfort. Whether it’s by setting big goals or discarding your standard teams for flexible collaboration, putting your employees a little on edge can break them out of their normal thought patterns and encourage original thinking. But it’s important not to cross the line into making them too uncomfortable – or afraid. How do you find that balance? Start with communication. Make sure your employees know what’s expected of them, and get everyone’s input on new projects. Increasing employee involvement also builds trust, which will empower them to take risks. And make sure to review your plan for creative discomfort after your team has tried it. Ask what worked, what didn’t, and what can be improved and tried again. Finally, be creative yourself: Try a variety of plans to find what works for your team.
Adapted from “
The Most Overlooked Way of Stimulating Team Creativity,” by Jake Levirne.
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