Get Control of Your Data

Having trouble viewing this email? Click here to see it in a web browser. UNLEASH THE POWER OF ANALYTICS Analytics at Work: Smarter Decisions, Better Results by Thomas H. Davenport, Jeanne G. Harris, and Robert Morison In Analytics at Work, Davenport, Harris, and coauthor Robert Morison reveal how any manager can effectively deploy analytics in day-to-day operations—one business decision at a time. They show how many types of analytical tools, from statistical analysis to qualitative measures like systematic behavior coding, can improve decisions about everything from what new product offering might interest customers to whether marketing dollars are being most effectively deployed. Based on all-new research and illustrated with examples from companies including Humana, Best Buy, Progressive Insurance, and Hotels.com, this implementation-focused guide outlines the five-step DELTA model for deploying and succeeding with analytical initiatives. Product #12167 (Hardcover or Ebook) Yours for only $29.95* BUY NOW Harvard Business Review October 2012 Issue -- Getting Control of Big Data Businesses now have access to massive amounts of unstructured unfiltered data that could change how they make decisions, and even how they compete. This issue features a Spotlight package that looks at big data's potential—and at the managerial challenges it presents. This issue also includes the following articles: "Celtel's Founder on Building a Business on the World's Poorest Continent," "The True Measures of Success," "10 Rules for Managing Global Innovation," "What Ever Happened to Accountability?" "Execution as Strategy," "No, You Can't Have It All," "HBR Case Study: Target the Right Market," and "Life's Work: Barbra Streisand." Product #BR1210 (Magazine Issue) Yours for only $16.95* BUY NOW Calculating Success: How the New Workplace Analytics Will Revitalize Your Organization by Carl Hoffmann, Eric Lesser, and Tim Ringo Most companies today have access to reams of data: marketing, supply chain, finance, as well as critical data about their workforce. Yet research shows that leaders at these companies lack the confidence to effectively integrate and use this data to compete more effectively in the marketplace. Full of detailed examples and case studies, Calculating Success will help you rethink the relationship of talent to business success. The result? A more motivated and cost-efficient workforce and a sustainable, systematic approach to acquiring talent and innovating how work gets done. Product #13174 (Hardcover) Yours for only $35.00* BUY NOW To Make the Best Decisions, Demand the Best Data (HBR Article Collection) by Jeffrey Pfeffer, Robert I. Sutton, Max H. Bazerman, Dolly Chugh, and Thomas H. Davenport Your company's success hinges on the quality of the decisions you and your executive team make. No matter what the decision, you need hard data to select the best course of action. Yet many managers fail to gather adequate information while considering a crucial decision. They rely on their gut, or they embrace the latest "best" practice without investigating its risks. Product #3048 (PDF or Softbound) Yours for only $17.95* BUY NOW To order by phone, call us toll-free at 800-668-6780 and mention referral code 01479. Outside the U.S. and Canada, call +1-617-783-7450. * Purchasers are responsible for all shipping charges, duties, taxes, brokerage fees, and/or import fees imposed by the country of import. Please check with your customs office for details. If you do not wish to receive special offer email messages from Harvard Business Review, click here. If you do not wish to receive any email messages from Harvard Business Review, click here. Copyright © 2012 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved. Harvard Business Publishing | 60 Harvard Way | Boston, MA 02163 Customer Service: 800-545-7685 (+1-617-783-7600 outside the U.S. and Canada)

October 2012 Update: Big Data: The Management Revolution

Are you having trouble viewing this email? If so, click here to see it in a web browser. OCTOBER 2012 ISSUE MONTHLY UPDATE SUBSCRIBE TO HBR   |   VISIT HBR.ORG   |   READ THE OCTOBER 2012 ISSUE Big Data: The Management Revolution by Andrew McAfee and Erik Brynjolfsson To reap the benefits of big data, you may have to change your company's decision-making culture. Read the full article » SPOTLIGHT ON BIG DATA Data Scientist: The Sexiest Job of the 21st Century by Thomas H. Davenport and D.J. Patil A new breed of professional holds the key to capitalizing on big data opportunities. But these specialists aren't easy to find—and the competition for them is fierce. Making Advanced Analytics Work for You by Dominic Barton and David Court Don't dismiss big data as mere hype—it really can transform your business. Here's how you can use it to stay competitive. ALSO IN THE OCTOBER ISSUE The True Measures of Success by Michael J. Mauboussin The statistics that companies rely on to assess performance often have no connection to their objectives. Here's how to choose metrics that reveal the cause-and-effect relationships behind value creation. 10 Rules for Managing Global Innovation by Keeley Wilson and Yves L. Doz Companies can exploit the trove of ideas and opportunities in global innovation projects by replicating the natural benefits of colocation. What Ever Happened to Accountability? by Thomas E. Ricks Between George C. Marshall and William Westmoreland, leadership in the U.S. Army markedly declined. Execution as Strategy by Mauro F. Guillén and Esteban García-Canal Emerging giants find success by focusing intensely on execution, expanding into new markets with abandon, and embracing chaos. Celtel's Founder on Building a Business on the World's Poorest Continent by Mo Ibrahim To take mobile telecom into Africa, Celtel had to literally build a network, tower by tower. ADVERTISEMENT NEW ON HBR.ORG Online and premium subscribers get access to exclusive HBR.org content. If you're not a subscriber, join today. AUDIO: How Campaign Finance Reform Could Help Business VIDEO: Launch Your Next Idea Before It's Ready INFOGRAPHIC: Where to Look for Growth in an Uncertain World IDEA WATCH 98% of HBR Readers Love This Article Great Leaders Don't Need Experience Vision Statement: It Keeps Growing...and Growing... COLUMNS Charles Handy on The Unintended Consequences of Good Ideas Jane McGonigal on Building Resilience by Wasting Time FROM THE HBR ARCHIVES Two leading researchers discuss the value of oddball data Charting Your Company's Future Why Good Projects Fail Anyway If Brands Are Built over Years, Why Are They Managed over Quarters? FOLLOW HBR Introducing Mobile ManageMentor Powered by the proven content of Harvard ManageMentor™ iTunes >> Android >> UNSUBSCRIBE   |   UPDATE YOUR PROFILE   |   MORE EMAIL NEWSLETTERS   |   PRIVACY POLICY Was this email forwarded to you? If so, sign up to start receiving your own copy. ABOUT THIS MAILING LIST You have received this message because you subscribed to the "HBR Monthly Update" email newsletter from Harvard Business Review. If at any point you wish to remove yourself from this list, change your email address, or sign up for other email newsletters and alerts, please visit the Harvard Business Review Email Newsletter Preference Center. OPT OUT If you do not wish to receive any email messages from Harvard Business Review, click here. ADVERTISE WITH HBR This enewsletter is read by thousands of decision makers every month. Learn more about connecting your brand with this audience. Copyright © 2012 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved. Harvard Business Publishing | 60 Harvard Way | Boston, MA 02163 Customer Service: 800-545-7685 (+1-617-783-7600 outside the U.S. and Canada)