October 2012 Update: Big Data: The Management Revolution

Are you having trouble viewing this email? If so, click here to see it in a web browser. OCTOBER 2012 ISSUE MONTHLY UPDATE SUBSCRIBE TO HBR   |   VISIT HBR.ORG   |   READ THE OCTOBER 2012 ISSUE Big Data: The Management Revolution by Andrew McAfee and Erik Brynjolfsson To reap the benefits of big data, you may have to change your company's decision-making culture. Read the full article » SPOTLIGHT ON BIG DATA Data Scientist: The Sexiest Job of the 21st Century by Thomas H. Davenport and D.J. Patil A new breed of professional holds the key to capitalizing on big data opportunities. But these specialists aren't easy to find—and the competition for them is fierce. Making Advanced Analytics Work for You by Dominic Barton and David Court Don't dismiss big data as mere hype—it really can transform your business. Here's how you can use it to stay competitive. ALSO IN THE OCTOBER ISSUE The True Measures of Success by Michael J. Mauboussin The statistics that companies rely on to assess performance often have no connection to their objectives. Here's how to choose metrics that reveal the cause-and-effect relationships behind value creation. 10 Rules for Managing Global Innovation by Keeley Wilson and Yves L. Doz Companies can exploit the trove of ideas and opportunities in global innovation projects by replicating the natural benefits of colocation. What Ever Happened to Accountability? by Thomas E. Ricks Between George C. Marshall and William Westmoreland, leadership in the U.S. Army markedly declined. Execution as Strategy by Mauro F. Guillén and Esteban García-Canal Emerging giants find success by focusing intensely on execution, expanding into new markets with abandon, and embracing chaos. Celtel's Founder on Building a Business on the World's Poorest Continent by Mo Ibrahim To take mobile telecom into Africa, Celtel had to literally build a network, tower by tower. ADVERTISEMENT NEW ON HBR.ORG Online and premium subscribers get access to exclusive HBR.org content. If you're not a subscriber, join today. AUDIO: How Campaign Finance Reform Could Help Business VIDEO: Launch Your Next Idea Before It's Ready INFOGRAPHIC: Where to Look for Growth in an Uncertain World IDEA WATCH 98% of HBR Readers Love This Article Great Leaders Don't Need Experience Vision Statement: It Keeps Growing...and Growing... COLUMNS Charles Handy on The Unintended Consequences of Good Ideas Jane McGonigal on Building Resilience by Wasting Time FROM THE HBR ARCHIVES Two leading researchers discuss the value of oddball data Charting Your Company's Future Why Good Projects Fail Anyway If Brands Are Built over Years, Why Are They Managed over Quarters? FOLLOW HBR Introducing Mobile ManageMentor Powered by the proven content of Harvard ManageMentor™ iTunes >> Android >> UNSUBSCRIBE   |   UPDATE YOUR PROFILE   |   MORE EMAIL NEWSLETTERS   |   PRIVACY POLICY Was this email forwarded to you? If so, sign up to start receiving your own copy. ABOUT THIS MAILING LIST You have received this message because you subscribed to the "HBR Monthly Update" email newsletter from Harvard Business Review. If at any point you wish to remove yourself from this list, change your email address, or sign up for other email newsletters and alerts, please visit the Harvard Business Review Email Newsletter Preference Center. OPT OUT If you do not wish to receive any email messages from Harvard Business Review, click here. ADVERTISE WITH HBR This enewsletter is read by thousands of decision makers every month. Learn more about connecting your brand with this audience. Copyright © 2012 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved. Harvard Business Publishing | 60 Harvard Way | Boston, MA 02163 Customer Service: 800-545-7685 (+1-617-783-7600 outside the U.S. and Canada)