Marketing, Gangnam Style

Are you having trouble viewing this email? If so, click here to see it in a web browser. MARKETING HOME   |   BLOGS   |   THE MAGAZINE   |   BOOKS   |   AUTHORS   |   STORE RSS   |   Mobile Marketing, Gangnam Style Dae Ryun Chang The smart way to make your brand to go viral. Use Big Data to Predict Your Customers' Behaviors Jeffrey F. Rayport It's the future of business. Read more. Learn More By Asking Fewer Questions Michael Schrage Newsflash: Customers hate your tedious online surveys. Read more. Pig Wings: Creating Demand in a New Category Eddie Yoon They're delicious, but consumers don't immediately grasp this new category of food. Read more. The Architecture of Innovation: The Economics of Creative Organizations HBR Press Book Innovation is a much-used buzzword these days, but when it comes to creating and implementing a new idea, many companies miss the mark. Harvard Business School professor Josh Lerner — one of the foremost experts on how innovation works — says innovation can be understood and managed. The key to success? Incentives. By using the principles of organizational economics, Lerner explains how companies can set the right incentives and time horizons for investments and create a robust innovation infrastructure in the process. Now available in ebook and hardcover format. Launch Your Next Idea Before It's Ready Video Three inexpensive — yet effective — ways to test your new product. Read more. ADVERTISEMENT BEST SELLERS HBR's 10 Must Reads: The Essentials HBR's 10 Must Reads Library Set Guide to Persuasive Presentations Guide to Better Business Writing Guide to Getting the Right Work Done ADVERTISEMENT Introducing HBR's Morning Advantage The Harvard Business Review Morning Advantage delivers the latest business ideas from beyond HBR.org directly to your inbox every morning — and it is free! Sign up today >> UNSUBSCRIBE   |   UPDATE YOUR PROFILE   |   MORE EMAIL NEWSLETTERS   |   PRIVACY POLICY Was this email forwarded to you? If so, sign up to start receiving your own copy. ABOUT THIS MAILING LIST You have received this message because you subscribed to the "Marketing" email newsletter from Harvard Business Review. If at any point you wish to remove yourself from this list, change your email address, or sign up for other email newsletters and alerts, please visit the Harvard Business Review Email Newsletter Preference Center. OPT OUT If you do not wish to receive any email messages from Harvard Business Review, click here. ADVERTISE WITH HBR This enewsletter is read by thousands of decision makers every month. Learn more about connecting your brand with this audience. Copyright © 2012 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved. Harvard Business Publishing | 60 Harvard Way | Boston, MA 02163 Customer Service: 800-545-7685 (+1-617-783-7600 outside the U.S. and Canada)