The Daily Stat from Harvard Business Review

August 31, 2015     In Publishing, the Shift to Mobile Brings Lower Revenue Although publishers are seeing dramatic growth in phone and tablet audiences, ad income from those devices has been elusive, according to the Wall Street Journal. For example, more than half of visits to the New York Times Company's web sites now come from mobile users, but the associated revenue constituted only 15% of the company’s digital ad revenue in the second quarter of 2015. Advertisers balk at buying ads on mobile devices, in part because mechanisms for targeting customers work more poorly on smartphones and tablets than on desktops, the Journal says. SOURCE: Mobile Readers Abound; the Ads, Not So Much

BEST SELLERS HBR's 10 Must Reads: The Essentials | HBR's 10 Must Reads Ebook Boxed Set | HBR Guide to Persuasive Presentations Ebook + Video Case Study | HBR Guide to Better Business Writing | HBR Guide to Getting the Right Work Done

FEATURED PRODUCT Smart Choices: A Practical Guide to Making Better Decisions HBR Press Book Where should I live? Is it time to get a new job? Which job candidate should I hire? What business strategy should I pursue? We spend the majority of our lives making decisions, both big and small. Yet, even though our success is largely determined by the choices that we make, very few of us are equipped with useful decision-making skills. Smart Choices offers a proven, straightforward, and flexible roadmap for making better and more impactful decisions, and provides the tools to achieve your goals in every aspect of your life. Buy Now

FEATURED PRODUCT Financial Intelligence Collection Special Offer Many managers can’t read a balance sheet, wouldn’t recognize a liquidity ratio, and don’t know how to calculate return on investment. This specially priced collection gives managers mastery of the financial basics they need to plan, budget, forecast, and control resources with confidence. Buy Now

ADVERTISEMENT

HBR.ORG | THE MAGAZINE | TOPICS | BOOKS | CASES | STORE | SUBSCRIBE TO HBR UNSUBSCRIBE | NEWSLETTERS PRIVACY POLICY | CONTACT   Copyright © 2015 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved.   Harvard Business Publishing 60 Harvard Way Boston, MA 02163   CUSTOMER SERVICE: 800-988-0886 (US/Canada) 1-617-783-7500 (outside the U.S. and Canada)

The Management Tip of the Day from Harvard Business Review

Are you having trouble viewing this email? If so, click here to see it in a web browser.

August 31, 2015   Build Your Capacity for Empathizing With Others   Understanding people’s wants and needs is essential to winning them over. Whether you’re persuading someone to buy your product, getting your team on board with a new way of working, or asking investors to fund you, your success depends on having empathy for what matters to other people. How can you build your capacity for empathy? Try visualizing stakeholders’ perspectives. Think about the important moments in their decision-making process – especially the emotionally charged ones – and consider how you can address their concerns. Listen carefully to the stakeholders and make sure you understand what’s being said. When people feel listened to, they become more receptive to your message. Best of all, empathizing with other people can help them empathize with you in return, laying the groundwork for a lasting relationship. Adapted from “To Win People Over, Speak to Their Wants and Needs,” by Nancy Duarte.

BEST SELLERS HBR's 10 Must Reads: The Essentials | HBR's 10 Must Reads Ebook Boxed Set | HBR Guide to Persuasive Presentations Ebook + Video Case Study | HBR Guide to Better Business Writing | HBR Guide to Getting the Right Work Done

FEATURED PRODUCT Smart Choices: A Practical Guide to Making Better Decisions HBR Press Book Where should I live? Is it time to get a new job? Which job candidate should I hire? What business strategy should I pursue? We spend the majority of our lives making decisions, both big and small. Yet, even though our success is largely determined by the choices that we make, very few of us are equipped with useful decision-making skills. Smart Choices offers a proven, straightforward, and flexible roadmap for making better and more impactful decisions, and provides the tools to achieve your goals in every aspect of your life. Buy Now

FEATURED PRODUCT Financial Intelligence Collection Special Offer Many managers can’t read a balance sheet, wouldn’t recognize a liquidity ratio, and don’t know how to calculate return on investment. This specially priced collection gives managers mastery of the financial basics they need to plan, budget, forecast, and control resources with confidence. Buy Now

ADVERTISEMENT

HBR.ORG | THE MAGAZINE | TOPICS | BOOKS | CASES | STORE | SUBSCRIBE TO HBR UNSUBSCRIBE | NEWSLETTERS PRIVACY POLICY | CONTACT   Copyright © 2015 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved.   Harvard Business Publishing 60 Harvard Way Boston, MA 02163   CUSTOMER SERVICE: 800-988-0886 (US/Canada) 1-617-783-7500 (outside the U.S. and Canada)

Must Reads from HBR

Are you having trouble viewing this email? If so, click here to see it in a web browser. SPECIAL OFFER EXCLUSIVE OFFER What You Need Today HBR'S 10 MUST READS SERIES We’ve combed through hundreds of Harvard Business Review articles on communication, change, leadership, strategy, managing people, managing yourself and more and selected the most important ones to help you maximize your own and your organization's performance. Each collection is priced at only $24.95. Available in Ebook or paperback. EBOOK or PAPERBACK HBR’S 10 MUST READS ON COMMUNICATION Product #11364 The best leaders know how to communicate clearly and persuasively. How do you stack up? If you read nothing else on communicating effectively, read these 10 articles. EBOOK or PAPERBACK HBR’s 10 Must Reads on Managing Yourself Product #12572 The path to your own professional success starts with a critical look in the mirror. What you see there – your greatest strengths and deepest values – are the foundations you must build on. EBOOK or PAPERBACK HBR’s 10 Must Reads on Leadership Product #12546E This collection offers ways you can transform yourself from a good manager into an extraordinary leader. EBOOK or PAPERBACK HBR's 10 Must Reads on Change Management Product #12599E 70% of all change initiatives fail, but the odds turn in your company’s favor once you understand that change is a multi-stage process – not an event – and that persuasion is key to establishing a sense of urgency, winning support, and silencing naysayers. EBOOK or PAPERBACK HBR’s 10 Must Reads on Strategy Product #12601 This 10-article collection will help galvanize your organization's strategy development and execution. EBOOK or PAPERBACK HBR’s 10 Must Reads: The Essentials Product #13292E If you read nothing else, read these 10 articles from some of Harvard Business Review's most influential authors. EBOOK or PAPERBACK HBR’s 10 Must Reads on Managing People Product #13292E This collection will help you determine what really motivates people, how to deal with problem employees, and how to build a team that is greater than the sum of its parts. View More Titles in the Series Get yours for only $24.95 each. * Purchasers are responsible for all shipping charges, duties, taxes, brokerage fees, and/or import fees imposed by the country of import. Please check with your customs office for details. HBR.ORG | TOPICS | THE MAGAZINE | BOOKS | CASES | STORE | SUBSCRIBE TO HBR HBR.ORG | TOPICS | THE MAGAZINE BOOKS | CASES | STORE | SUBSCRIBE TO HBR UNSUBSCRIBE | NEWSLETTERS | PRIVACY POLICY CONTACT Copyright © 2015 Harvard Business School Publishing, an affiliate to Harvard Business School. All rights reserved. Harvard Business Publishing, 60 Harvard Way, Boston, MA 02163 CUSTOMER SERVICE: 800 988 0886 (US/Canada) +1 617 783 7500 (outside the US and Canada) If you do not wish to receive any email messages from Harvard Business Review, click here.