Although publishers are seeing dramatic growth in phone and tablet audiences, ad income from those devices has been elusive, according to the Wall Street Journal. For example, more than half of visits to the New York Times Company's web sites now come from mobile users, but the associated revenue constituted only 15% of the company’s digital ad revenue in the second quarter of 2015. Advertisers balk at buying ads on mobile devices, in part because mechanisms for targeting customers work more poorly on smartphones and tablets than on desktops, the Journal says.
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