We often believe that the most effective way to manage is to directly tell people what to do. But this doesn’t inspire much enthusiasm because no one wants another task they
have to do. People want to be called to do something greater. So instead of directing your team, aspire to inspire them. This shifts their response from “I have to” to “I want to.” There are opportunities to do this every day: when you want to empower someone to own a project, when you want feedback to stick, when you’re communicating change, etc. To direct less and persuade more, focus on appealing to someone’s emotions. If you’re trying to motivate an employee to improve his performance, for example, speak to his future using an emotionally compelling story: “Someone in engineering once spearheaded a similarly wild idea – and the risk paid off. This is something I see you doing too.”
Adapted from “
How to Get Employees Excited to Do Their Work,” by Kelly Decker and Ben Decker.
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