One of the most powerful forms of influence is authority, especially when it comes from your expertise. If you have 20 years of experience or you write for a certain publication, you have an increased ability to influence others. But how do you influence people if you don’t have those credentials? The first step is to
borrow others’ expertise. If you’re a thoughtful curator of the best ideas in your field, people will turn to you for guidance. Another technique is to
find commonalities with your audience. Having something in common can create a powerful psychological bond. It’s also important to
be strategic with your persuasion. If you can’t directly contact the person you’re trying to influence, try talking to someone close to them instead. Finally,
create original content. Choose a platform that makes sense for you, then share about the issues in your field to build your reputation.
Adapted from “
Get People to Listen to You When You’re Not Seen as an Expert,” by Dorie Clark.
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