Thursday, September 13, 2012

The Daily Stat: Compared with Rivals, Apple Spends Little on R&D

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SEPTEMBER 13, 2012
Compared with Rivals, Apple Spends Little on R&D
Apple spends just 2% of revenue on R&D, despite its reputation for innovation, Dan Lyons writes in Technology Review. Compare that with 14% at Google and Microsoft and 6% at Samsung. Google spends twice as many dollars as Apple on R&D, though it has one-third the revenues. Yet Apple takes 66% of the profits in the overall mobile phone market — for now. While the overall smartphone market grew 42% in the June quarter, Apple's smartphone unit sales grew 27.5%.
Source: Will Apple's Focus on Profits Let Its Rivals Jump Ahead?
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