Weekly Hotlist: The Surprising Secret to Selling Yourself

Are you having trouble viewing this email? If so, click here to see it in a web browser. HOME   |   BLOGS   |   THE MAGAZINE   |   BOOKS   |   AUTHORS   |   STORE RSS   |   Mobile The Surprising Secret to Selling Yourself by Heidi Grant Halvorson Focus on your potential, not your track record. For more, see Heidi Grant Halvorson's HBR Single, "Nine Things Successful People Do Differently." INNOVATION Launch Your Next Idea Before It's Ready Video Inexpensive yet effective ways to test your next great product. Read more. EXECUTION Pig Wings: Creating Demand in a New Category Eddie Yoon When consumers can't immediately grasp your concept. Read more. ENTREPRENEURSHIP Five Questions to Ask Before Joining that Start-up Dan Reich First, know exactly what you're getting into. Read more. Indispensable: When Leaders Really Matter HBR Press Book Will your next leader be insignificant — or indispensable? Harvard Business School professor Gautam Mukunda offers an enticingly fresh look at how and when individual leaders really can make a difference. Profiling a mix of historic and modern figures — from Thomas Jefferson and Abraham Lincoln to Winston Churchill and Judah Folkman — Indispensable reveals how, when, and where a single individual can save or destroy the organization they lead, and even change the course of history. MARKETING Learn More By Asking Fewer Questions Michael Schrage Don't pester your customers with a barrage of surveys. Read more. TIME MANAGEMENT The Imperfect Balance Between Work and Life Rosabeth Moss Kanter You can have it all, if you don't mind a few flaws. Read more. MEDIA The Inevitable Disruption of Television Maxwell Wessel Cable's customers are some of America's least-satisfied, and they're ready to run. Read more. COLLABORATION Design Thinking at Edmunds.com Adam Richardson An interview with CEO Avi Steinlauf on the barriers and benefits of design thinking. Read more. LEADERSHIP What Leaders Can Learn from Jazz HBR IdeaCast Musicians aren't the only ones who need to know how to improvise. Read more. ADVERTISEMENT MOST POPULAR The Imperfect Balance Between Work and Life The Right Way to Speak to Yourself The Surprising Secret to Selling Yourself Five Questions to Ask Before Joining that Start-up What Data Can't Tell You About Customers COMMENT OF THE WEEK "We can be excellent in some areas of our lives. The key is taking the time to name our strengths and develop them. Then we can celebrate the gifts we have to offer the world instead of denigrating what we can't do." posted by MARIANNE GRIEBLER ON "THE IMPERFECT BALANCE BETWEEN WORK AND LIFE" JOIN THE DISCUSSION ADVERTISEMENT Introducing HBR's Morning Advantage The Harvard Business Review Morning Advantage delivers the latest business ideas from beyond HBR.org directly to your inbox every morning — and it is free! Sign up today » UNSUBSCRIBE   |   UPDATE YOUR PROFILE   |   MORE EMAIL NEWSLETTERS   |   PRIVACY POLICY Was this email forwarded to you? If so, sign up to start receiving your own copy. ABOUT THIS MAILING LIST You have received this message because you subscribed to the "Weekly Hotlist" email newsletter from Harvard Business Review. If at any point you wish to remove yourself from this list, change your email address, or sign up for other email newsletters and alerts, please visit the Harvard Business Review Email Newsletter Preference Center. OPT OUT If you do not wish to receive any email messages from Harvard Business Review, click here. ADVERTISE WITH HBR This enewsletter is read by thousands of decision makers every week. Learn more about connecting your brand with this audience. Copyright © 2012 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved. Harvard Business Publishing | 60 Harvard Way | Boston, MA 02163 Customer Service: 800-545-7685 (+1-617-783-7600 outside the U.S. and Canada)