If you're not measuring marketing, you're not marketing.

Having trouble viewing this email? Click here to see it in a web browser. CAN YOU EXPLAIN THE IMPACT OF YOUR MARKETING TO YOUR BOARD OF DIRECTORS? Measuring Marketing Performance (CD-ROM) Learn how to close the gap between corporate strategy and marketing from two preeminent experts in global marketing and branding. ORDER NOW FOR ONLY $69* Measuring Marketing Performance comes with a 30-day money-back guarantee and   is yours for only $69* Measuring Marketing Performance is an in-depth, interactive CD-ROM presentation that will show you how to create a marketing dashboard that will reveal the true performance of your company's marketing activities. Professors John Quelch and Gail J. McGovern, both of the Harvard Business School faculty, will explain and illustrate each step along the way toward keeping senior management informed of how your marketing strategies are attracting, cultivating, and retaining customers. IN THE PROCESS OF CREATING YOUR DASHBOARD, YOU WILL ALSO: Learn fundamental principles of marketing excellence. Determine what to measure and learn how to interpret the results. Align marketing activities with corporate strategy. Ensure that marketing is driving growth. The dashboard is structured to gauge the fundamental relationships between a company's business drivers, pipeline of growth ideas, and talent pool. ONLY $69* Hands-on insight with immediate impact for marketers and corporate financial managers. Yours for only $69*. ORDER NOW Measuring Marketing Performance has been designed to accommodate both individuals and teams. Because the dashboard is designed to align marketing with revenue goals, it is ideal for marketing executives to collaborate with financial strategists in its development. A tutorial video will take you into the Harvard Business School classroom, where you can observe other executives learning to master the dashboard process, including the measurement of: How the relative size and profitability of customer segments are changing. How the company's products and services address the needs of each segment. How effectively marketing is supporting corporate strategy. Includes detailed corporate case studies of: Harrah's: The world's largest provider of branded casino entertainment. Vanguard: Investment fund manager with nearly $1 trillion under management. Thermo Electron: The world leader in analytical instruments. Measuring Marketing Performance will help you: Track the financial impact of your marketing programs on your company's bottom line. Ensure that marketing goals and tactics are aligned with corporate strategy. Identify the customers who offer the greatest opportunities for growth and profitability. Keep top management informed of the results generated by your marketing plan. To order by phone, call us toll-free at 800-668-6780 and mention referral code 01451. Outside the U.S. and Canada, 617-783-7450. Product #507701 • Special Collection • $69.00* * Purchasers are responsible for all shipping charges, duties, taxes, brokerage fees, and/or import fees imposed by the country of import. Please check with your customs office for details. If you do not wish to receive special offer email messages from Harvard Business Review, click here. If you do not wish to receive any email messages from Harvard Business Review, click here. ORDER NOW FOR ONLY $69* Measuring Marketing Performance comes with a 30-day money-back guarantee and   is yours for only $69* Copyright © 2012 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved. Harvard Business Publishing | 60 Harvard Way | Boston, MA 02163 Customer Service: 800-545-7685 (+1-617-783-7600 outside the U.S. and Canada)