| Dear Valued Colleague, | | Today it’s not just digital-first businesses that flourish in the “application economy”; opportunities and threats abound for more traditional businesses as well. We’re conducting research to understand how the advent of digital business has had an impact on all types of organizations. For this particular survey we are focusing on businesses with 500 or more employees. As a thank you, once you have completed the survey, you will be able to download a complimentary copy of the Harvard Business Review article, “How Smart, Connected Products Are Transforming Competition” by Michael E. Porter and James E. Heppelmann. | | In addition a report on the findings from this study will be posted on the HBR.org this fall. To participate, simply click on the link below: | | | | Please be assured that your responses are completely confidential and results will be analyzed in the aggregate only. Any personal data will not be used for any purpose other than for the research exercise itself. Thank you in advance for participating in this effort. | | | | | | |
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