|                           |                                       |                                                   |  |                                                               | When you’re pitching a new product or service, proposing a process improvement, or seeking funds for a start-up, a persuasive business case is absolutely essential. Because if you can’t secure support, your project’s dead in the water – and perhaps your reputation as well. 
 The HBR Guide to Building Your Business Case Ebook + Tools can help you craft a compelling case no matter what your business objective.
 |  |  |                                                    |                                                               |  |                                                                           | AVAILABLE AS AN ENHANCED EBOOK. |  |  |  |                                                    |                                                               | Along with the HBR Guide to Building Your Business Case Ebook, you’ll get downloadable tools and templates to use again and again. These include:
 |  |  |  |                                                    |                                                               |                                     Two annotated sample business cases with ROI worksheetsCustomizable business case and ROI templatesSeveral methods for determining ROI (breakeven, payback, net present value, internal rate of return)
 |                                  | You’ll learn to: |  |  |  |                                                    |                                                               |                                     Align your business need with strategic goalsAnalyze risks and opportunitiesCalculate ROITell stakeholders a compelling storySecure the resources you need |  |  |                                                    |                                                               |  |                                                                           | AVAILABLE AS AN ENHANCED EBOOK. |  |  |  |                                                    | Yours for $59.95 * • Product #10020E |  |  | |  |                                                                | * Purchasers are responsible for all shipping charges, duties, taxes, brokerage fees, and/or import fees imposed by the country of import. Please check with your customs office for details.
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