A new Target store raises its host municipality’s per-acre tax base by about 2.82% and the nearest town’s by about 5.87%, whereas Walmart openings have no effect on the tax base, according to a study of dozens of store openings in New Jersey by Donald Vandegrift of The College of New Jersey and John Loyer of Aeropostale. In comparison with deep-discounter Walmart, Target attracts higher-income customers and, consequently, more and better retail outlets; higher-income shoppers apparently move to municipalities offering Target stores, thus boosting the residential tax base, the researchers say.
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