The Difference Between Managing and Leading

Having trouble viewing this email? Click here to see it in a web browser. MASTERING THE ART OF CHANGE LEARN FROM THE FOREMOST AUTHORITY THE JOHN KOTTER CLASSICS COLLECTION will help you master the art of change leadership. Organizational change drives innovation and business value, but change initiatives often fail because of poor leadership. Your ability to be a change leader is essential to your company, and your career. John Kotter is widely acknowledged as the world's foremost authority on leadership. His best-selling books and articles have guided and inspired leaders at all levels. This specially priced five-volume collection offers practical advice, management insights, and useful tools to help you successfully lead and implement change in your organization. This collection is yours for only $64*. That's a savings of more than 40% off the individual items. Product #9484BN • Special Collection ORDER NOW Only $64* This specially priced collection includes these five titles: LEADING CHANGE Hardcover Now with a new preface by John Kotter, the international bestseller Leading Change examines the efforts of more than 100 companies to remake themselves into better competitors, identifying a revolutionary eight-step change process. This immensely relevant book serves as both a visionary guide and a practical toolkit on how to approach the difficult yet crucial work of leading change in any type of organization. THE HEART OF CHANGE Hardcover In this powerful follow-up to Leading Change, John Kotter and coauthor Dan Cohen help you go beyond getting your message across to truly changing people's behavior. Through true stories from real people, the authors present a play-by-play of challenges encountered, mistakes made, and lessons learned through each of the eight steps of change—and offer tips and tools readers can apply within their own organizations. A SENSE OF URGENCY Hardcover Kotter illustrates that increasing urgency is the toughest of the eight steps. With vivid and powerful stories, he reveals a distinctive view of the urgency that every organization needs. BUY-IN: SAVING YOUR GOOD IDEA FROM GETTING SHOT DOWN Hardcover Smart, practical, and filled with useful advice, this book equips you to anticipate and combat attacks — so your good idea makes it through to make a positive change. ACCELERATE! HBR Article In an era of exponential change, organizations must jump on strategic opportunities and threats. In his new Harvard Business Review article, John Kotter describes how innovative companies capitalize on today's rapid-fire challenges—while still making their numbers. SAVE 40% This set will prove to be an indispensable collection for anyone seeking to successfully implement change within their organization. ORDER NOW To order by phone, call us toll-free at 800-668-6780 and mention referral code 01698. Outside the U.S. and Canada, call +1-617-783-7450. * Purchasers are responsible for all shipping charges, duties, taxes, brokerage fees, and/or import fees imposed by the country of import. Please check with your customs office for details. If you do not wish to receive special offer email messages from Harvard Business Review, click here. If you do not wish to receive any email messages from Harvard Business Review, click here. Copyright © 2013 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved. Harvard Business Publishing | 60 Harvard Way | Boston, MA 02163 Customer Service: 800-545-7685 (+1-617-783-7600 outside the U.S. and Canada)