Tuesday, April 2, 2013

Management Tip of the Day: Strike the Right Tone in Your Writing

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Management Tip of the Day
Harvard Business Review
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APRIL 2, 2013
Strike the Right Tone in Your Writing
Getting tone right takes work — but it's critical to the success of your business documents. If you sound likable and professional, people will want to work with you and respond to you. If you come off as hyperformal, condescending, or sarcastic, people won't. Find the right tone by writing your message as if you were speaking to the recipient in person. Refer to people by name, use personal pronouns as you naturally would, and shun fancy substitutes for everyday words. Always use a friendly tone in composing your messages, even if the content isn't positive. You'll get better responses from your recipients and keep yourself — and your company — out of trouble.
HBR Press Today's Management Tip was adapted from the HBR Guide to Better Business Writing.
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HBR Guide to Better Business Writing
HBR Guide to Better Business Writing
HBR Press
DON'T LET YOUR WRITING HOLD YOU BACK. When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a nicety. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over. The HBR Guide to Better Business Writing, by writing expert Bryan A. Garner, gives you the tools you need to express your ideas clearly and persuasively so clients, colleagues, stakeholders, and partners will get behind them.
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