Are you having trouble viewing this email? If so, click here to see it in a web browser. | | | | | | | | | | APRIL 2, 2013 | Strike the Right Tone in Your Writing | | Getting tone right takes work — but it's critical to the success of your business documents. If you sound likable and professional, people will want to work with you and respond to you. If you come off as hyperformal, condescending, or sarcastic, people won't. Find the right tone by writing your message as if you were speaking to the recipient in person. Refer to people by name, use personal pronouns as you naturally would, and shun fancy substitutes for everyday words. Always use a friendly tone in composing your messages, even if the content isn't positive. You'll get better responses from your recipients and keep yourself — and your company — out of trouble. | | | | Read the full post and join the discussion » | | | | | | FEATURED PRODUCT | | | HBR Guide to Better Business Writing | | HBR Press | | DON'T LET YOUR WRITING HOLD YOU BACK. When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a nicety. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over. The HBR Guide to Better Business Writing, by writing expert Bryan A. Garner, gives you the tools you need to express your ideas clearly and persuasively so clients, colleagues, stakeholders, and partners will get behind them. | | | | | | | | | ADVERTISEMENT | | | | | | | | | | Follow the Tip: | | | | | | | | PREVIOUS TIPS | | | | | | BEST SELLERS | | | | | | | | | | | | | | UNSUBSCRIBE | UPDATE YOUR PROFILE | MORE EMAIL NEWSLETTERS | PRIVACY POLICY | | | | Was this email forwarded to you? If so, sign up to start receiving your own copy. | | | | ABOUT THIS MAILING LIST You have received this message because you subscribed to the "Management Tip of the Day" email newsletter from Harvard Business Review. If at any point you wish to remove yourself from this list, change your email address, or sign up for other email newsletters and alerts, please visit the Harvard Business Review Email Newsletter Preference Center. | | | | OPT OUT If you do not wish to receive any email messages from Harvard Business Review, click here. | | | | ADVERTISE WITH HBR This enewsletter is read by thousands of decision makers every day. Learn more about connecting your brand with this audience. | | | | | | | Copyright © 2013 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved. Harvard Business Publishing | 60 Harvard Way | Boston, MA 02163 Customer Service: 800-545-7685 (+1-617-783-7600 outside the U.S. and Canada) | | |
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