May 2013 Update: Why the Lean Start-Up Changes Everything

Are you having trouble viewing this email? If so, click here to see it in a web browser. MAY 2013 ISSUE MONTHLY UPDATE SUBSCRIBE TO HBR   |   VISIT HBR.ORG   |   READ THE MAY 2013 ISSUE Why the Lean Start-Up Changes Everything by Steve Blank A faster, smarter methodology for launching companies may make business plans obsolete. Read the full article » SPOTLIGHT ON ENTREPRENEURSHIP What Entrepreneurs Get Wrong by Vincent Onyemah, Martha Rivera Pesquera, and Abdul Ali They ignore the fact that salesmanship is crucial to their success. A different kind of sales model helps them use feedback from prospects to design their offerings. Six Myths About Venture Capitalists by Diane Mulcahy Entrepreneurs bent on winning VC funding should look behind the curtain first. How to Negotiate with VCs by Deepak Malhotra The term sheet is just the beginning. A guide to striking a deal that will optimize value over the long run. In Search of the Next Big Thing an Interview with Marc Andreessen by Adi Ignatius The best new companies are unbelievably good at analytics—but that's not a shortcut to prosperity. Success still involves a lot of art. For that matter, it's still hard to get the science right. ALSO IN THE MAY ISSUE The Performance Frontier: Innovating for a Sustainable Strategy by Robert G. Eccles and George Serafeim Trade-offs between financial results and social responsibility aren't inevitable. You can improve performance in both areas at once—through major innovations that tackle the right problems. Creating the Best Workplace on Earth by Rob Goffee and Gareth Jones A six-part agenda for executives who aim to give employees what they really need to be their most productive. Health Care's Service Fanatics by James I. Merlino and Ananth Raman The Cleveland Clinic's transformation to a truly patient-centered hospital holds lessons for any organization looking to compete on service excellence. Living in the Futures by Angela Wilkinson and Roland Kupers Shell-style scenario planning opens executives' minds, helping them prepare for a future that might happen instead of the one they'd like to create. Marriott's Executive Chairman on Choosing the First Nonfamily CEO by Bill Marriott The author's son spent 30 years being groomed—but ultimately he wasn't the right fit. Understanding the Arab Consumer by Vijay Mahajan Companies hoping to succeed in the vibrant markets of the Arab word can start by respecting the five pillars of Islam. ADVERTISEMENT NEW ON HBR.ORG Online and premium subscribers get access to exclusive HBR.org content. If you're not a subscriber, join today. VIDEO: Prepare Your Brain for Change BOOK: What You're Really Meant to Do: A Road Map for Reaching Your Unique Potential AUDIO: Take Control of Your Time IDEA WATCH What Would Ashton Do—and Does It Matter? Size Does Matter (in Signatures) Vision Statement: How Culture Shapes the Office COLUMNS Vineet Nayar on Handing the Keys to Gen Y Beth Comstock on Figuring It Out FROM THE HBR ARCHIVES The Heart of Entrepreneurship Reviving Entrepreneurship Meeting the Challenge of Corporate Entrepreneurship The Dark Side of Entrepreneurship FOLLOW HBR Introducing Mobile ManageMentor Powered by the proven content of Harvard ManageMentor™ iTunes >> Android >> UNSUBSCRIBE   |   UPDATE YOUR PROFILE   |   MORE EMAIL NEWSLETTERS   |   PRIVACY POLICY Was this email forwarded to you? If so, sign up to start receiving your own copy. ABOUT THIS MAILING LIST You have received this message because you subscribed to the "HBR Monthly Update" email newsletter from Harvard Business Review. If at any point you wish to remove yourself from this list, change your email address, or sign up for other email newsletters and alerts, please visit the Harvard Business Review Email Newsletter Preference Center. OPT OUT If you do not wish to receive any email messages from Harvard Business Review, click here. ADVERTISE WITH HBR This enewsletter is read by thousands of decision makers every month. Learn more about connecting your brand with this audience. Copyright © 2013 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved. Harvard Business Publishing | 60 Harvard Way | Boston, MA 02163 Customer Service: 800-545-7685 (+1-617-783-7600 outside the U.S. and Canada)