The Daily Stat: Choosing a Beautiful Product Makes You a More Open Person

Are you having trouble viewing this email? If so, click here to see it in a web browser. HOME   |   BLOGS   |   THE MAGAZINE   |   BOOKS   |   AUTHORS   |   STORE RSS   |   Mobile APRIL 11, 2013 Choosing a Beautiful Product Makes You a More Open Person Research participants who made hypothetical purchases of highly esthetic coffeemakers and other items subsequently became more open to other peoples' points of view, rating the validity of an article on animal testing at 5.6 on a 7-point scale, compared with a 4.7 given by people who had chosen less-esthetic products, say Claudia Townsend of the University of Miami and Sanjay Sood of UCLA. The results show that choosing a highly esthetic product has the same psychological impact on people as a self-affirmation exercise such as listing one's personal values. Product design touches consumers in deeply personal ways, the researchers say. Source: Self-Affirmation through the Choice of Highly Aesthetic Products Share Today's Stat: FEATURED PRODUCT The Heart Of Strategy Collection Special Collections Get all the insight and guidance you need to thoroughly understand how to create a strategy that can help your business win in any kind of marketplace, with the Heart of Strategy Collection. This specially priced four-volume collection from the some of the business world's most influential strategists presents a 360° view of the most critical aspects of business strategy. This specially priced four-volume collection from some of the business world's most influential strategists presents a 360° view of the most critical aspects of business strategy. A wide range of real-world cases and best practices will help you enhance your ability to: Effectively develop and implement a winning business strategy Understand the whats, whys and hows behind successful strategies Harness the power of analytics to make smarter decisions at every turn ADVERTISEMENT Follow the Stat: BEST SELLERS HBR's 10 Must Reads: The Essentials HBR's 10 Must Reads Boxed Set HBR Guide to Persuasive Presentations HBR Guide to Better Business Writing HBR Guide to Getting the Right Work Done PREVIOUS STATS You'll Save More if All Your Money Is in One Account Why Candies in Tiny Packages Are Especially Tempting Laundry-Detergent Innovation Hurts Its Own Industry Why We Get Sucked into Trivial Decisions Corporate Fraud Loves Company Prices with More Syllables Seem Bigger to Consumers Market Forces Make the U.S. a World Leader in CO2 Reduction For Greater Happiness, Spend Less Time Working and Commuting How a Federal Tax Gave Us Bebop A Vicious Cycle: Cuts in News Coverage Alienate Readers Introducing Mobile ManageMentor Powered by the proven content of Harvard ManageMentor™ iTunes >> Android >> UNSUBSCRIBE   |   UPDATE YOUR PROFILE   |   MORE EMAIL NEWSLETTERS   |   PRIVACY POLICY Was this email forwarded to you? If so, sign up to start receiving your own copy. ABOUT THIS MAILING LIST You have received this message because you subscribed to the "The Daily Stat" email newsletter from Harvard Business Review. If at any point you wish to remove yourself from this list, change your email address, or sign up for other email newsletters and alerts, please visit the Harvard Business Review Email Newsletter Preference Center. OPT OUT If you do not wish to receive any email messages from Harvard Business Review, click here. ADVERTISE WITH HBR This enewsletter is read by thousands of decision makers every day. Learn more about connecting your brand with this audience. Copyright © 2013 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved. Harvard Business Publishing | 60 Harvard Way | Boston, MA 02163 Customer Service: 800-545-7685 (+1-617-783-7600 outside the U.S. and Canada)