The Daily Stat: Make Customers Happier by Helping Them Accept Their Decisions

Are you having trouble viewing this email? If so, click here to see it in a web browser. HOME   |   BLOGS   |   THE MAGAZINE   |   BOOKS   |   AUTHORS   |   STORE RSS   |   Mobile APRIL 17, 2013 Make Customers Happier by Helping Them Accept Their Decisions Research participants who covered a tray with a transparent lid after choosing a single chocolate from a large selection on the tray were more satisfied with their choices (6.03 versus 4.78 on a 7-point scale, on average) than people who didn't cover the tray, says a team led by doctoral student Yangjie Gu of London Business School. Acts of "closure," such as covering rejected alternatives, induce people to stop pondering missed opportunities. Companies might be able to increase satisfaction by taking simple steps to allow consumers to make peace with their decisions, the researchers say. Source: Turning the Page: The Impact of Choice Closure on Satisfaction Share Today's Stat: FEATURED PRODUCT Own the Room: Discover Your Signature Voice to Master Your Leadership Presence Ebook Now Available People are drawn to and influenced by leaders who communicate authentically, connect easily with people, and have immediate impact. So how do you become one of them? How can you learn to "own the room"? This book will help you develop your leadership presence. According to Amy Jen Su and Muriel Maignan Wilkins, leadership presence is the ability to consistently and clearly articulate your value proposition while influencing and connecting with others. They offer a simple and compelling framework, as well as practical advice about how you can develop your own personal presence. Filled with real-life stories and examples, "Own the Room" demystifies the concept of presence and gives you the tools you need to identify and embrace your unique leadership voice—and have a greater impact on the world around you. ADVERTISEMENT Follow the Stat: BEST SELLERS HBR Guide to Persuasive Presentations Ebook + Video Case Study HBR's 10 Must Reads on Leadership HBR's 10 Must Reads on Managing Yourself HBR's 10 Must Reads: The Essentials HBR Guide to Getting the Right Work Done PREVIOUS STATS Scary-Smart People Really Do Accomplish a Lot If You're Prone to Distractions, Mindfulness Training Can Help Every Conference You Attend Generates New Jobs Choosing a Beautiful Product Makes You a More Open Person You'll Save More if All Your Money Is in One Account Why Candies in Tiny Packages Are Especially Tempting Laundry-Detergent Innovation Hurts Its Own Industry Why We Get Sucked into Trivial Decisions Corporate Fraud Loves Company Prices with More Syllables Seem Bigger to Consumers Introducing Mobile ManageMentor Powered by the proven content of Harvard ManageMentor™ iTunes >> Android >> UNSUBSCRIBE   |   UPDATE YOUR PROFILE   |   MORE EMAIL NEWSLETTERS   |   PRIVACY POLICY Was this email forwarded to you? If so, sign up to start receiving your own copy. ABOUT THIS MAILING LIST You have received this message because you subscribed to the "The Daily Stat" email newsletter from Harvard Business Review. If at any point you wish to remove yourself from this list, change your email address, or sign up for other email newsletters and alerts, please visit the Harvard Business Review Email Newsletter Preference Center. OPT OUT If you do not wish to receive any email messages from Harvard Business Review, click here. ADVERTISE WITH HBR This enewsletter is read by thousands of decision makers every day. Learn more about connecting your brand with this audience. Copyright © 2013 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved. Harvard Business Publishing | 60 Harvard Way | Boston, MA 02163 Customer Service: 800-545-7685 (+1-617-783-7600 outside the U.S. and Canada)