Tuesday, April 9, 2013

The Daily Stat: Why Candies in Tiny Packages Are Especially Tempting

Are you having trouble viewing this email? If so, click here to see it in a web browser.
The Daily Stat: Facts and figures to stimulate thought -- and action.
Harvard Business Review
HOME   |   BLOGS   |   THE MAGAZINE   |   BOOKS   |   AUTHORS   |   STORE RSS   |   Mobile
APRIL 9, 2013
Why Candies in Tiny Packages Are Especially Tempting
In an experiment, undergraduate women with low opinions of their bodies ate more than twice as many gumdrops if the candies were presented in small packages (four to a package) rather than loose in a bowl, say Jennifer J. Argo of the University of Alberta and Katherine White of the University of British Columbia, both in Canada. Although small packages are sometimes said to help people regulate their food intake, the researchers found that women with low "appearance self-esteem" are particularly drawn to such packages by the illusion of control that they offer.
Source: When Do Consumers Eat More? The Role of Appearance Self-Esteem and Food Packaging Cues
Share Today's Stat: LinkedIn Facebook Twitter
FEATURED PRODUCT
Reinventing You: Define Your Brand, Imagine Your Future
Reinventing You: Define Your Brand, Imagine Your Future
EBook Now Available
Are you where you want to be professionally? Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, the goal is clear: to build a career that thrives on your unique passions and talents. But to achieve this in today's competitive job market, it's almost certain that at some point you'll need to reinvent yourself professionally. Consider this book your road map for the next phase of your career journey. Branding expert Dorie Clark provides a step-by-step guide to help you assess your unique strengths, develop a compelling personal brand, and ensure that others recognize the powerful contribution you can make. Mixing personal stories with engaging interviews and examples from well-known personalities—Mark Zuckerberg, Al Gore, Tim Ferriss, Seth Godin, and others—"Reinventing You" shows how to think big about your professional goals, take control of your career, build a reputation that opens doors for you, and finally live the life you want.
BUY IT NOW
ADVERTISEMENT
Follow the Stat: RSS Twitter
BEST SELLERS
HBR's 10 Must Reads: The Essentials
HBR's 10 Must Reads Boxed Set
HBR Guide to Persuasive Presentations
HBR Guide to Better Business Writing
HBR Guide to Getting the Right Work Done
PREVIOUS STATS
Laundry-Detergent Innovation Hurts Its Own Industry
Why We Get Sucked into Trivial Decisions
Corporate Fraud Loves Company
Prices with More Syllables Seem Bigger to Consumers
Market Forces Make the U.S. a World Leader in CO2 Reduction
For Greater Happiness, Spend Less Time Working and Commuting
How a Federal Tax Gave Us Bebop
A Vicious Cycle: Cuts in News Coverage Alienate Readers
Many High School Grads Say "No, Thanks" to More-Selective Colleges
The New Baseball Manager's Job Is to Reverse the Previous Guy's Bad Choices
Introducing Mobile ManageMentor
Powered by the proven content of Harvard ManageMentor™
iTunes >> Android >>
UNSUBSCRIBE   |   UPDATE YOUR PROFILE   |   MORE EMAIL NEWSLETTERS   |   PRIVACY POLICY
Was this email forwarded to you? If so, sign up to start receiving your own copy.
ABOUT THIS MAILING LIST
You have received this message because you subscribed to the "The Daily Stat" email newsletter from Harvard Business Review.
If at any point you wish to remove yourself from this list, change your email address, or sign up for other email newsletters and alerts, please visit the Harvard Business Review Email Newsletter Preference Center.
OPT OUT
If you do not wish to receive any email messages from Harvard Business Review, click here.
ADVERTISE WITH HBR
This enewsletter is read by thousands of decision makers every day. Learn more about connecting your brand with this audience.
Harvard Business Publishing Copyright © 2013 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved.
Harvard Business Publishing | 60 Harvard Way | Boston, MA 02163
Customer Service: 800-545-7685 (+1-617-783-7600 outside the U.S. and Canada)

No comments:

Post a Comment