Tuesday, April 23, 2013

The Daily Stat: Thinking "Outside the Box" Is More than Just a Metaphor

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APRIL 23, 2013
Thinking "Outside the Box" Is More than Just a Metaphor
In a study of the physical embodiment of metaphors, people who literally sat "outside the box"—a box made of cardboard and plastic pipe—generated 32% more correct answers to a test that repeatedly asked them to think of a word that related to three given words, says a team led by Angela K.-y. Leung of Singapore Management University. Elimination of other potentially confounding factors led the researchers to conclude that the difference was indeed due to the creativity-fostering effects of thinking outside the box, a metaphor that is more than merely metaphorical.
Source: Embodied Metaphors and Creative "Acts"
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