The Daily Stat: To Get Consumers to Spend More, Try Turning Up the Lights

Are you having trouble viewing this email? If so, click here to see it in a web browser. HOME   |   BLOGS   |   THE MAGAZINE   |   BOOKS   |   AUTHORS   |   STORE RSS   |   Mobile APRIL 25, 2013 To Get Consumers to Spend More, Try Turning Up the Lights University students who were in a room containing a sun lamp were willing to pay 38% more for green tea, 21% more for a carton of orange juice, 27% more for a gym membership, 29% more for an airline ticket, and 56% more for a newspaper subscription, in comparison with students who were questioned in a room without a sun lamp, says a team led by Kyle B. Murray of the University of Alberta in Canada. Sunlight affects mood, which in turn affects spending. Retailers might be able to reduce consumers' negative feelings on bad-weather days by increasing lighting levels, the researchers suggest. Source: The effect of weather on consumer spending Share Today's Stat: FEATURED PRODUCT Own the Room: Discover Your Signature Voice to Master Your Leadership Presence Ebook Now Available People are drawn to and influenced by leaders who communicate authentically, connect easily with people, and have immediate impact. So how do you become one of them? How can you learn to "own the room"? This book will help you develop your leadership presence. According to Amy Jen Su and Muriel Maignan Wilkins, leadership presence is the ability to consistently and clearly articulate your value proposition while influencing and connecting with others. They offer a simple and compelling framework, as well as practical advice about how you can develop your own personal presence. Filled with real-life stories and examples, "Own the Room" demystifies the concept of presence and gives you the tools you need to identify and embrace your unique leadership voice—and have a greater impact on the world around you. ADVERTISEMENT Follow the Stat: BEST SELLERS HBR Guide to Persuasive Presentations Ebook + Video Case Study HBR's 10 Must Reads on Leadership HBR's 10 Must Reads on Managing Yourself HBR's 10 Must Reads: The Essentials HBR Guide to Getting the Right Work Done PREVIOUS STATS Despite a Huge Effort, Little Progress in Cutting CO2 Emissions Thinking "Outside the Box" Is More than Just a Metaphor Why Women Shun Business: It May Be About the Ethical Compromises Being Sad Makes You More Impatient Why Incentives Can Demotivate Employees Make Customers Happier by Helping Them Accept Their Decisions Scary-Smart People Really Do Accomplish a Lot If You're Prone to Distractions, Mindfulness Training Can Help Every Conference You Attend Generates New Jobs Choosing a Beautiful Product Makes You a More Open Person Introducing Mobile ManageMentor Powered by the proven content of Harvard ManageMentor™ iTunes >> Android >> UNSUBSCRIBE   |   UPDATE YOUR PROFILE   |   MORE EMAIL NEWSLETTERS   |   PRIVACY POLICY Was this email forwarded to you? If so, sign up to start receiving your own copy. ABOUT THIS MAILING LIST You have received this message because you subscribed to the "The Daily Stat" email newsletter from Harvard Business Review. If at any point you wish to remove yourself from this list, change your email address, or sign up for other email newsletters and alerts, please visit the Harvard Business Review Email Newsletter Preference Center. OPT OUT If you do not wish to receive any email messages from Harvard Business Review, click here. ADVERTISE WITH HBR This enewsletter is read by thousands of decision makers every day. Learn more about connecting your brand with this audience. Copyright © 2013 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved. Harvard Business Publishing | 60 Harvard Way | Boston, MA 02163 Customer Service: 800-545-7685 (+1-617-783-7600 outside the U.S. and Canada)