Are you having trouble viewing this email? If so, click here to see it in a web browser. | | | | | | | | | | | | | | | | | | | Marketing Simulation: Managing Segments and Customers V2 | | Online Tools | | In this single-player simulation, you can define and execute a business-to-business marketing strategy at a manufacturer for motors used in medical devices. Customers are divided into market segments based on their requirements for two key motor performance features and price. You must analyze each market segment and decide which new customers you want to acquire while also considering the loyal customers you must retain. Ultimately, you must achieve a sustainable revenue stream to maximize cumulative profit for the company. | | | | | | | | | | | | | ADVERTISEMENT | | | | | | | | | | BEST SELLERS | | | | | | ADVERTISEMENT | | | | | | | | | | | | | UNSUBSCRIBE | UPDATE YOUR PROFILE | MORE EMAIL NEWSLETTERS | PRIVACY POLICY | | | | Was this email forwarded to you? If so, sign up to start receiving your own copy. | | | | ABOUT THIS MAILING LIST You have received this message because you subscribed to the "You at Work" email newsletter from Harvard Business Review. If at any point you wish to remove yourself from this list, change your email address, or sign up for other email newsletters and alerts, please visit the Harvard Business Review Email Newsletter Preference Center. | | | | OPT OUT If you do not wish to receive any email messages from Harvard Business Review, click here. | | | | ADVERTISE WITH HBR This enewsletter is read by thousands of decision makers every month. Learn more about connecting your brand with this audience. | | | | | | | Copyright © 2012 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved. Harvard Business Publishing | 60 Harvard Way | Boston, MA 02163 Customer Service: 800-545-7685 (+1-617-783-7600 outside the U.S. and Canada) | | |
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