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                                                                                                | SPOTLIGHT ON STRATEGY | 
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                                                                                                | Bringing Science to the Art of Strategy | 
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                                                                                                | by A.G. Lafley, Roger L. Martin, Jan W. Rivkin, and Nicolaj Siggelkow | 
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                                                                                                | Leaders rarely succeed in marrying empirical rigor and creative thinking. Here's how they could do better. | 
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                                                                                                | Your Strategy Needs a Strategy | 
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                                                                                                | by Martin Reeves, Claire Love, and Philipp Tillmanns | 
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                                                                                                | Choose from among four strategy-making styles to find the one best suited to your industry's competitive conditions. | 
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                                                                                                | ALSO IN THE SEPTEMBER ISSUE | 
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                                                                                                | The New Corporate Garage | 
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                                                                                                | by Scott D. Anthony | 
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                                                                                                | Innovation increasingly involves creating business models that tap the unique strengths of big companies. | 
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                                                                                                | Are You Solving the Right Problem? | 
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                                                                                                | by Dwayne Spradlin | 
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                                                                                                | Asking the right questions is crucial. Here's a four-part process for defining problems in a way that invites innovative solutions. | 
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                                                                                                | Will Working Mothers Take Your Company to Court? | 
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                                                                                                | by Joan C. Williams and Amy J.C. Cuddy | 
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                                                                                                | Bias against caregivers is surprisingly out in the open at many firms. It could cost yours millions of dollars. | 
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                                                                                                | Better Customer Insight—in Real Time | 
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                                                                                                | by Emma K. Macdonald, Hugh N. Wilson, and Umut Konuş | 
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                                                                                                | A new tool for mobile phones helps researchers gather instant feedback from target markets 24 hours a day. | 
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                                                                                                | Finding the Profit in Fairness | 
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                                                                                                | by Christoph H. Loch, Fabian J. Sting, Arnd Huchzermeier, and Christiane Decker
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                                                                                                | Germany's TeamBank overturns the conventional wisdom that banks can't make money by being fair to customers. | 
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                                                                                                | Prada's CEO on Staying Independent in a Consolidating Industry
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                                                                                                | by Patrizio Bertelli | 
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                                                                                                | Six principles behind the fashion house's success. | 
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