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SPOTLIGHT ON STRATEGY |
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Bringing Science to the Art of Strategy |
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by A.G. Lafley, Roger L. Martin, Jan W. Rivkin, and Nicolaj Siggelkow |
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Leaders rarely succeed in marrying empirical rigor and creative thinking. Here's how they could do better. |
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Your Strategy Needs a Strategy |
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by Martin Reeves, Claire Love, and Philipp Tillmanns |
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Choose from among four strategy-making styles to find the one best suited to your industry's competitive conditions. |
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ALSO IN THE SEPTEMBER ISSUE |
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The New Corporate Garage |
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by Scott D. Anthony |
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Innovation increasingly involves creating business models that tap the unique strengths of big companies. |
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Are You Solving the Right Problem? |
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by Dwayne Spradlin |
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Asking the right questions is crucial. Here's a four-part process for defining problems in a way that invites innovative solutions. |
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Will Working Mothers Take Your Company to Court? |
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by Joan C. Williams and Amy J.C. Cuddy |
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Bias against caregivers is surprisingly out in the open at many firms. It could cost yours millions of dollars. |
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Better Customer Insight—in Real Time |
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by Emma K. Macdonald, Hugh N. Wilson, and Umut Konuş |
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A new tool for mobile phones helps researchers gather instant feedback from target markets 24 hours a day. |
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Finding the Profit in Fairness |
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by Christoph H. Loch, Fabian J. Sting, Arnd Huchzermeier, and Christiane Decker |
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Germany's TeamBank overturns the conventional wisdom that banks can't make money by being fair to customers. |
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Prada's CEO on Staying Independent in a Consolidating Industry |
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by Patrizio Bertelli |
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Six principles behind the fashion house's success. |
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