HBR on Aligning Technology with Strategy

Having trouble viewing this email? Click here to see it in a web browser. HBR on Aligning Technology with Strategy Most companies waste billions of dollars on technology. Don't be one of them. If you need the best practices and ideas for unleashing technology's strategic potential—but don't have time to find them—this book is for you. This collection of HBR articles will help you: Clarify corporate strategy with your IT department. Fund only IT projects that support your strategy. Transform IT investments into profits. Build one technology platform for your entire organization. Adopt new technologies only when their best practices are established. Use analytics to make smart decisions at all levels of your company. Integrate social media into your business. This new collection is yours for only $22.00*. Product #10316 • PDF Download or Paperback ORDER NOW Harvard Business Review on Aligning Technology with Strategy includes: Six IT Decisions Your IT People Shouldn't Make Are your company's hefty IT investments generating weak returns? Your IT managers may be making decisions that clash with your corporate strategy. Getting IT Right Most top executives leave IT unsupervised, creating an expensive mess. Three organizing principles can set the situation right when orders are lost, help desks aren't helpful, or tracking systems don't track: Develop a long-term strategic plan, build a unifying technology platform, and foster an IT culture of accountability. IT Doesn't Matter IT has become a commodity with diminished strategic importance. It's time to focus on reducing risks and managing costs. Bold Retreat: A New Strategy for Old Technologies When a new innovation threatens your business, the tendency is to fight it or transition to it. Instead, try retreating boldly to a niche of the traditional market or relocating to a new market. Either way, the old technology remains the superior offering. Information Technology and the Board of Directors Most boards remain in the dark when it comes to IT spending and strategy. Here's how to change that. Competing on Analytics Some companies dominate rivals by amassing and analyzing mountains of data. There's much to learn from organizations that live and breathe the numbers. Investing in IT That Makes a Competitive Difference Companies using enterprise IT to breed innovative business processes are winning customers and gaining competitive advantage. By mastering the technology, rivals can not only match their moves but beat them. Empowered One angry tweet can torpedo a brand. Empower employees to fight back through social media. To order by phone, call us toll-free at 800-668-6780 and mention referral code 01417. Outside the U.S. and Canada, call +1-617-783-7450. * Purchasers are responsible for all shipping charges, duties, taxes, brokerage fees, and/or import fees imposed by the country of import. Please check with your customs office for details. If you do not wish to receive special offer email messages from Harvard Business Review, click here. If you do not wish to receive any email messages from Harvard Business Review, click here. Copyright © 2012 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved. Harvard Business Publishing | 60 Harvard Way | Boston, MA 02163 Customer Service: 800-545-7685 (+1-617-783-7600 outside the U.S. and Canada)