The Daily Stat: Aversion to Taxes Goes Beyond the Costs

Are you having trouble viewing this email? If so, click here to see it in a web browser. HOME   |   BLOGS   |   THE MAGAZINE   |   BOOKS   |   AUTHORS   |   STORE RSS   |   Mobile AUGUST 27, 2012 Aversion to Taxes Goes Beyond the Costs The proportion of Americans who said they'd travel 30 minutes to save 8% on an item by getting it tax-free was 29% bigger than the proportion who said they'd travel the same distance to get an ordinary 9% discount, according to a series of experiments by Princeton doctoral student Abigail B. Sussman and Christopher Y. Olivola of the University of Warwick in the UK. And more than 4 times as many Americans said they'd rather invest in a bond that offered a $120 annual tax-free return than a bond that offered $160 but required a $40 tax. The findings reveal an aversion to taxes that extends beyond monetary costs, the researchers say. Source: Axe the Tax: Taxes Are Disliked More than Equivalent Costs Share Today's Stat: FEATURED PRODUCT Harvard ManageMentor Full Access Harvard ManageMentor Managers face countless challenges every day that require immediate solutions and demand a wide range of skills. Build, broaden and refresh your management skills with this comprehensive online resource that addresses your most critical management challenges. Includes 44 individual modules, each with practical advice and immediately applicable tools for dealing with specific management issues. One-year single user license. ADVERTISEMENT Follow the Stat: BEST SELLERS HBR's 10 Must Reads: The Essentials HBR's Must Reads Library Set Guide to Persuasive Presentations Guide to Better Business Writing Guide to Getting the Right Work Done PREVIOUS STATS Moms Talk About Numbers More to Boys than Girls Why You'll Give More to Help a Group of Siblings than Separate Individuals Men Search Farther Afield than Women for Job Options Single Adults in U.S. May Soon Outnumber Those in Marriages Olympic Gold Yields Huge Government Payments in Some Countries Toddlers Cared for by Grandma Have Lower Scores Numbers of Stay-at-Home Dads Rise Dramatically You Get the Biggest Bang from an MBA if You've Never Held a Job Women's Competitiveness Drops When Fertility Is Low Disgust Makes People More Receptive to the New Introducing HBR's Morning Advantage The Harvard Business Review Morning Advantage delivers the latest business ideas from beyond HBR.org directly to your inbox every morning — and it is free! Sign up today >> UNSUBSCRIBE   |   UPDATE YOUR PROFILE   |   MORE EMAIL NEWSLETTERS   |   PRIVACY POLICY Was this email forwarded to you? If so, sign up to start receiving your own copy. ABOUT THIS MAILING LIST You have received this message because you subscribed to the "The Daily Stat" email newsletter from Harvard Business Review. If at any point you wish to remove yourself from this list, change your email address, or sign up for other email newsletters and alerts, please visit the Harvard Business Review Email Newsletter Preference Center. OPT OUT If you do not wish to receive any email messages from Harvard Business Review, click here. ADVERTISE WITH HBR This enewsletter is read by thousands of decision makers every day. Learn more about connecting your brand with this audience. Copyright © 2012 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved. Harvard Business Publishing | 60 Harvard Way | Boston, MA 02163 Customer Service: 800-545-7685 (+1-617-783-7600 outside the U.S. and Canada)