The Daily Stat: Why You'll Give More to Help a Group of Siblings than Separate Individuals

Are you having trouble viewing this email? If so, click here to see it in a web browser. HOME   |   BLOGS   |   THE MAGAZINE   |   BOOKS   |   AUTHORS   |   STORE RSS   |   Mobile AUGUST 23, 2012 Why You'll Give More to Help a Group of Siblings than Separate Individuals Donations to save endangered butterflies were 69% higher if the insects were shown flying in rows and beating their wings in unison rather than flying in a disorganized fashion, according to an experiment led by Robert W. Smith, a doctoral student at the University of Michigan. When victims are perceived to be a unit with a single identity, they evoke greater emotional concern from observers, the research suggests. Charities might be able to take advantage of this bias by presenting victims as coherent social groups and showing them behaving in a unified manner, the researchers say. Source: More for the Many: The Influence of Entitativity on Charitable Giving Share Today's Stat: FEATURED PRODUCT Marketing Simulation: Managing Segments and Customers V2 Online Tools In this single-player simulation, you can define and execute a business-to-business marketing strategy at a manufacturer for motors used in medical devices. Customers are divided into market segments based on their requirements for two key motor performance features and price. You must analyze each market segment and decide which new customers you want to acquire while also considering the loyal customers you must retain. Ultimately you must achieve a sustainable revenue stream to maximize cumulative profit for the company. ADVERTISEMENT Follow the Stat: BEST SELLERS HBR's 10 Must Reads: The Essentials HBR's Must Reads Library Set Guide to Persuasive Presentations Guide to Better Business Writing Guide to Getting the Right Work Done PREVIOUS STATS Men Search Farther Afield than Women for Job Options Single Adults in U.S. May Soon Outnumber Those in Marriages Olympic Gold Yields Huge Government Payments in Some Countries Toddlers Cared for by Grandma Have Lower Scores Numbers of Stay-at-Home Dads Rise Dramatically You Get the Biggest Bang from an MBA if You've Never Held a Job Women's Competitiveness Drops When Fertility Is Low Disgust Makes People More Receptive to the New The Product in the Center of the Shelf Is the Winner Are Americans Ready to Cut the Cord on Cable TV? Introducing HBR's Morning Advantage The Harvard Business Review Morning Advantage delivers the latest business ideas from beyond HBR.org directly to your inbox every morning — and it is free! Sign up today >> UNSUBSCRIBE   |   UPDATE YOUR PROFILE   |   MORE EMAIL NEWSLETTERS   |   PRIVACY POLICY Was this email forwarded to you? If so, sign up to start receiving your own copy. ABOUT THIS MAILING LIST You have received this message because you subscribed to the "The Daily Stat" email newsletter from Harvard Business Review. If at any point you wish to remove yourself from this list, change your email address, or sign up for other email newsletters and alerts, please visit the Harvard Business Review Email Newsletter Preference Center. OPT OUT If you do not wish to receive any email messages from Harvard Business Review, click here. ADVERTISE WITH HBR This enewsletter is read by thousands of decision makers every day. Learn more about connecting your brand with this audience. Copyright © 2012 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved. Harvard Business Publishing | 60 Harvard Way | Boston, MA 02163 Customer Service: 800-545-7685 (+1-617-783-7600 outside the U.S. and Canada)