HBR's 10 Must Reads on Innovation

Having trouble viewing this email? Click here to see it in a web browser. HBR's 10 Must Reads on Innovation HBR'S 10 MUST READS ON INNOVATION If you need the best practices and ideas for creating and delivering new products and services—but don't have time to find them—this book is for you. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you take your business into the future—the right way. This collection of HBR articles will help you: Decide which ideas are worth pursuing Adapt offerings from the developing world to wealthy markets Plan all-new ventures by testing and tweaking Tailor your efforts to meet customers' most pressing needs Make inexpensive products on a vast scale Measure and improve innovation performance Avoid classic pitfalls such as stifling innovation with rigid processes Save more than 60% off the price of the individual articles when you buy this collection. All 10 must-read articles are yours for only $24.95!* Product #11363 • PDF Download or Paperback ORDER NOW Only $24.95* HBR's 10 Must Reads on Innovation includes: Innovation's Holy Grail by C.K. Prahalad and R.A. Mashelkar As you innovate for today's customers, focus on affordability and sustainability. Indian companies lead the way with a $2,000 car, a penny's worth of phone time, and other disruptive offerings. Stop the Innovation Wars by Vijay Govindarajan and Chris Trimble Partner your innovative upstarts with protectors of your core business. Together, they'll drum up great ideas that work. How GE Is Disrupting Itself by Jeffrey R. Immelt, Vijay Govindarajan, and Chris Trimble To stay in the global innovation game, it's not enough to create products for a rich home market and adapt them abroad. You also need to do the reverse: innovate for developing markets and tailor the offerings for wealthy ones, as GE did with portable ultrasounds. The Customer-Centered Innovation Map by Lance A. Bettencourt and Anthony W. Ulwick Break down the jobs customers need to get done into discrete steps—and create products and services that make those jobs easier, faster, or unnecessary. The Innovation Value Chain by Morten T. Hansen and Julian Birkinshaw Need to improve your company's innovation processes, but not sure where to start? This framework will help you find and fix the weak links. Is It Real? Can We Win? Is It Worth Doing? by George S. Day Innovate too cautiously, and you risk strangling growth. Here's how to screen big, risky projects for profitability and competitive advantage. Innovation: The Classic Traps by Rosabeth Moss Kanter Most companies keep repeating the same innovation mistakes, like setting unrealistic performance targets and overlooking small but profitable ideas. Avoid these errors—and turn ideas into market successes. Discovery-Driven Planning by Rita Gunther McGrath and Ian C. MacMillan Launching a new venture? Use this process to uncover, test, and revise your guiding assumptions so you can prevent failure—or at least fail cheaply and learn from the experiment. The Discipline of Innovation by Peter F. Drucker Want to lead your company to brilliant ideas that pay off in the marketplace? Inspiration alone won't get you there. It also takes careful analysis of opportunities in key areas, such as new technical knowledge and industry changes. Innovation Killers: How Financial Tools Destroy Your Capacity to Do New Things by Clayton M. Christensen, Stephen P. Kaufman, and Willy C. Shih Misguided financial analysis may be stifling your company's innovation efforts. Here's how to avoid making bad calls about investments' value and potential for success. To order by phone, call us toll-free at 800-668-6780 and mention referral code 01417. Outside the U.S. and Canada, call +1-617-783-7450. * Purchasers are responsible for all shipping charges, duties, taxes, brokerage fees, and/or import fees imposed by the country of import. Please check with your customs office for details. If you do not wish to receive special offer email messages from Harvard Business Review, click here. If you do not wish to receive any email messages from Harvard Business Review, click here. Copyright © 2012 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved. Harvard Business Publishing | 60 Harvard Way | Boston, MA 02163 Customer Service: 800-545-7685 (+1-617-783-7600 outside the U.S. and Canada)