Marketing Is Dead

Are you having trouble viewing this email? If so, click here to see it in a web browser. MARKETING HOME   |   BLOGS   |   THE MAGAZINE   |   BOOKS   |   AUTHORS   |   STORE RSS   |   Mobile Marketing Is Dead Bill Lee In our social media–infused world, traditional marketing logic just doesn't work. Marketers Flunk the Big Data Test Patrick Spenner and Anna Bird The majority of marketers fail to filter out noise and put data front and center in decision making. Read more. How to Thrive in Social Media's Gift Economy Mark Bonchek Brands can learn a few things from indigenous cultures. Read more. The Evolution of the Brand Creature Grant McCracken Put your brand in a space suit. Read more. The Heart of Entrepreneurship Collection: Your Road to Success Special Collection Do you have what it takes to build a great business? In a world where you can no longer plan or predict your way to success, how can you achieve your most important goals? This specially priced three-volume collection will help you survive and thrive in your entrepreneurial business venture. Save more than 40% off the individual component prices when you order this set. Tracking the Customer's Journey to Purchase Emma Macdonald, Hugh Wilson, and Umut Konus A research tool that provides real-time insight into what actually drives customer purchase decisions. Read more. ADVERTISEMENT BEST SELLERS HBR's 10 Must Reads: The Essentials HBR's Must Reads Library Set Guide to Persuasive Presentations Guide to Better Business Writing Guide to Getting the Right Work Done ADVERTISEMENT Introducing HBR's Morning Advantage The Harvard Business Review Morning Advantage delivers the latest business ideas from beyond HBR.org directly to your inbox every morning — and it is free! Sign up today >> UNSUBSCRIBE   |   UPDATE YOUR PROFILE   |   MORE EMAIL NEWSLETTERS   |   PRIVACY POLICY Was this email forwarded to you? If so, sign up to start receiving your own copy. ABOUT THIS MAILING LIST You have received this message because you subscribed to the "Marketing" email newsletter from Harvard Business Review. If at any point you wish to remove yourself from this list, change your email address, or sign up for other email newsletters and alerts, please visit the Harvard Business Review Email Newsletter Preference Center. OPT OUT If you do not wish to receive any email messages from Harvard Business Review, click here. ADVERTISE WITH HBR This enewsletter is read by thousands of decision makers every month. Learn more about connecting your brand with this audience. Copyright © 2012 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved. Harvard Business Publishing | 60 Harvard Way | Boston, MA 02163 Customer Service: 800-545-7685 (+1-617-783-7600 outside the U.S. and Canada)