When preparing a presentation, we think about what to say, the data we need, and which visuals to include. But what about the audience? Your presentation has to be tailored to their goals and concerns in order to make an effective case. To learn what makes them tick, consider:
- What roles do audience members play in the organization? Knowing where they fall on the org chart helps you understand their responsibilities — and how you can help make their work easier.
- Will some attendees’ goals conflict with others’? If so, acknowledge that up front and explain how what you have to offer may help.
- What do people already know? You want to give people just enough background to understand what you’re saying and how it affects them.
- How well does the audience know you? If you don’t have strong relationships with them, establish a rapport by opening with an amusing personal anecdote.
Adapted from
“The Best Presentations Are Tailored to the Audience,” by Harvard Business Review Staff.
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