Wednesday, July 15, 2015

The Daily Stat from Harvard Business Review

July 15, 2015


Restaurant Smoking Bans Repel Some Diners but Attract Others


Smoking bans in the U.S. are associated with a 15.1% decrease in dining-out expenditures among smoking households, but an 8.6% spending increase by nonsmoking households, say Dohyung Kim of Korea Development Institute and Baris K. Yörük of the University at Albany, SUNY. As long as fewer than 36% of households are nonsmoking, smoking bans will have a neutral or positive impact on restaurant revenues; in the researchers' data, 28% of the households were classified as smoking, and the aggregate impact of bans was statistically insignificant.




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