July 1, 2015 A Round-Number Price Helps You Sell Faster, but for a Lower AmountItems listed on eBay at round-number prices such as $200 sell for 6% to 8% less than those listed at “precise” numbers such as $198, says a team led by Matt Backus of Cornell, yet round-number listings are very common on online auction sites, apparently because certain sellers are impatient to sell and are willing to forgo top offers in order to move their goods more quickly. Indeed, round-number listings receive offers 8 to 12 days sooner, on average, and the items are ultimately more likely to sell than those offered at precise-number prices, the researchers say. |
FEATURED PRODUCTThe Open Organization: Igniting Passion and PerformanceHBR Press BookFrom the CEO of Red Hat – one of the world’s most revolutionary companies – The Open Organization shows how open principles of management – based on transparency, participation, and community – reinvent the organization for the fast-paced connected era. Buy Now |
FEATURED PRODUCTHBR Guide to Building Your Business Case Ebook + ToolsHBR Press BookThis enhanced ebook version of the HBR Guide to Building Your Business Case includes downloadable tools and templates to help you get started on your own case right away. You've got a great idea that will increase profitability or productivity – but how do you get approval for the budget and resources to make it happen? By building a business case that clearly shows your idea's value. Available exclusively through HBR.org.Buy Now |
Copyright © 2015 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved. Harvard Business Publishing 60 Harvard Way Boston, MA 02163 CUSTOMER SERVICE: 800-545-7685 (US/Canada) 1-617-783-7600 (outside the U.S. and Canada) |
No comments:
Post a Comment