Wednesday, July 1, 2015

The Daily Stat from Harvard Business Review

July 1, 2015


A Round-Number Price Helps You Sell Faster, but for a Lower Amount


Items listed on eBay at round-number prices such as $200 sell for 6% to 8% less than those listed at “precise” numbers such as $198, says a team led by Matt Backus of Cornell, yet round-number listings are very common on online auction sites, apparently because certain sellers are impatient to sell and are willing to forgo top offers in order to move their goods more quickly. Indeed, round-number listings receive offers 8 to 12 days sooner, on average, and the items are ultimately more likely to sell than those offered at precise-number prices, the researchers say.




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