After a presentation ends, what usually sticks with people are the visuals. To make your visuals more compelling, keep them simple. Use graphics, icons, and symbols to reinforce concepts. Use key words, not full sentences, and bullets, not numbers, for non-sequential items. And stick to only one concept and no more than six lines of text per slide or page – and only three to six ideas on each flip chart or whiteboard display. Remember, not all visuals enhance a presentation. So steer clear of these traps that will almost certainly frustrate your audience or put them to sleep:
- Having too many slides.
- Using complex, confusing visuals, such as flow charts with lots of boxes, arrows, feedback loops, and text.
- Packing your visuals border-to-border with dense text or too many images.
- Simply reading the text in your visuals aloud.
Adapted from
Presentations (20-Minute Manager).
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