In 2007 China’s central government gave all Chinese employees the right to paid vacations and simultaneously revised the national holiday schedule to reduce crowding at domestic attractions, ease price hikes, and improve service. But many domestic sites remain overcrowded during the official “Golden Weeks” in February and early October, and many Chinese now prefer to go on cruises during those weeks or visit Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam, says a team led by Chao Zhang of Beijing International Studies University. Chinese outbound tourism increased about 40% between 2007 and 2010.
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