The Best of the June Issue

 

May 19, 2015 by Best of the Issue Defend Your Research We Can’t Recall Logos We See Every Day Alan Castel Or where the office fire extinguisher is. Vision Statement Beware Spurious Correlations Tyler Vigen How graphs lie. The Big Idea You Need an Innovation Strategy Gary P. Pisano And aping Apple’s won’t do it. Spotlight Beyond Automation Thomas H. Davenport and Julia Kirby The jobs no robot can do. Interview The Great Decoupling Erik Brynjolfsson and Andrew McAffee Digitization lets us produce more of everything, but what if no one can afford to buy it? Feature A Better Way to Map Brand Strategy Niraj Dawar and Charan K. Bagga Could Budweiser become more distinctive? Should Dos Equis go more mainstream? A new tool lets brand strategists find out. Feature Luxury’s Talent Factories Andrew Shipilov and Frédéric Godart How luxury conglomerates make designers and executives more creative. Managing Yourself Conquering Digital Distraction Larry Rosen and Alexandra Samuel Do we need less screen time or better filters? You decide.

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