The Daily Stat: A Simple Trick for Tripling People's Charitable Donations

Are you having trouble viewing this email? If so, click here to see it in a web browser. HOME   |   BLOGS   |   THE MAGAZINE   |   BOOKS   |   AUTHORS   |   STORE RSS   |   Mobile MARCH 1, 2013 A Simple Trick for Tripling People's Charitable Donations Offered a choice of donating 150 euros to one poor woman or 450 euros to three, research participants frugally chose the lower option 2-to-1. But they became much more generous and chose the 450-euro option 2-to-1 if they were also offered a choice of donating 500 euros to benefit just two women, say Enrico Rubaltelli and Sergio Agnoli of the University of Padova in Italy. In the second scenario, choosing the 450-euro donation was the most popular option because it allowed participants to help the highest number of people without giving away the highest amount of money. Charitable organizations should take heed, the authors say. Source: The Emotional Cost of Charitable Donations Share Today's Stat: FEATURED PRODUCT How to Sell More: Tools and Techniques from Harvard Business Review EBook Now Available Over the last decade, technology has dramatically changed the role of salespeople at companies of all sizes. But one crucial fact remains: Sales is the most vital function of every business. In How to Sell More, the editors of Harvard Business Review have gathered advice from some of the world's top business professors, consultants, trainers, and sales managers. In these collected essays, you'll learn how to: (1) Effectively recruit, train, manage, and support these key employees, (2) Use smart pricing, promotions, and incentives to make your sales team more successful, (3) Avoid the biggest mistakes entrepreneurs make when pursuing their first sales, and (4) Master the daily challenges of selling, from planning a sales call to handling a potential customer's toughest questions. More than most workers, salespeople perform in a field where success is easily measured: How much did you sell today, this week, this quarter? If you're looking for ways to bump up those numbers, this book offers you valuable insights and practical tools. ADVERTISEMENT Follow the Stat: BEST SELLERS HBR's 10 Must Reads: The Essentials HBR's 10 Must Reads Boxed Set HBR Guide to Persuasive Presentations HBR Guide to Better Business Writing HBR Guide to Getting the Right Work Done PREVIOUS STATS Many Airport Wheelchair Requesters Are Just Sick of Standing in Line Your Acquaintances Would More Than Fill Two Boeing 787s Gender Imbalance in China Boosts GDP Growth Why CEO Effectiveness Starts to Decline After Just a Few Years Slow Internet Speeds in China Hamper Business Your Openness May Bode Well for Your Long-Term Job Prospects Even Government Workers Will Eventually Lose Their Pensions Big Food Companies Are Training You to Like Less Salt Politically Conservative Shoppers Shun Generics and New Products A Nearby Meth Lab Depresses the Value of Your Home Introducing Mobile ManageMentor Powered by the proven content of Harvard ManageMentor™ iTunes >> Android >> UNSUBSCRIBE   |   UPDATE YOUR PROFILE   |   MORE EMAIL NEWSLETTERS   |   PRIVACY POLICY Was this email forwarded to you? If so, sign up to start receiving your own copy. ABOUT THIS MAILING LIST You have received this message because you subscribed to the "The Daily Stat" email newsletter from Harvard Business Review. If at any point you wish to remove yourself from this list, change your email address, or sign up for other email newsletters and alerts, please visit the Harvard Business Review Email Newsletter Preference Center. OPT OUT If you do not wish to receive any email messages from Harvard Business Review, click here. ADVERTISE WITH HBR This enewsletter is read by thousands of decision makers every day. Learn more about connecting your brand with this audience. Copyright © 2013 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved. Harvard Business Publishing | 60 Harvard Way | Boston, MA 02163 Customer Service: 800-545-7685 (+1-617-783-7600 outside the U.S. and Canada)