The Best of the March Issue

Are you having trouble viewing this email? If so, click here to see it in a web browser. The Best of the March Issue   What's Causing a Stir in This Month's HBR SUBSCRIBE TO HBR   |   VISIT HBR.ORG   |   READ THE MARCH 2013 ISSUE Advertising Analytics 2.0 by Wes Nichols Are you spending enough on TV advertising or too much on banner ads? If, like most companies, you measure ROI for each channel separately, you'll never know. But sophisticated data analytics techniques can now tell you how all your marketing efforts work together, and how much to spend on each one. Read the full article » ALSO POPULAR Do You Play to Win – Or Not to Lose? by Heidi Grant Halvorson and E. Tory Higgins If you excel at brainstorming, thrive under pressure and positive reinforcement, and see no need for a plan B, you are promotion focused. But if you're good at predicting unintended consequences and will take the full two weeks to do a thorough job, you are prevention focused. Companies need both types of people – and need to learn to manage them differently. The Case for Stealth Innovation by Paddy Miller and Thomas Wedell-Wedellsborg You have an idea for a daring innovation, but you need time to develop a proof of concept far from prying eyes. You can get it – if you're smart about asking for help from sympathetic middle managers, scrounging for funding, and working up a good cover story. The devil's in the details, and they're all here. ADVERTISEMENT MULTIMEDIA AUDIO: Encyclopaedia Britannica's Transformation Why going out of print was the best thing that ever happened to this centuries-old publisher. INTERVIEW: Martin Sorrell on What's Next Data's driving the future of advertising—but not to Facebook or Twitter. AUDIO: Mary Robinson on Influence Without Authority How the former Irish president wields the power of example. HBR BLOG NETWORK The Future of Advertising: An HBR Insight Center Star Wars, Disney, and the Fandom Menace by Paul Nunes and David Light February Shows Advertisers Still Love Broadcast Channels by Steve Hasker and Eddie Yoon FOLLOW HBR Introducing Mobile ManageMentor Powered by the proven content of Harvard ManageMentor™ iTunes >>    Android >> UNSUBSCRIBE   |   UPDATE YOUR PROFILE   |   MORE EMAIL NEWSLETTERS   |   PRIVACY POLICY Was this email forwarded to you? If so, sign up to start receiving your own copy. ABOUT THIS MAILING LIST You have received this message because you subscribed to the "HBR Monthly Update" email newsletter from Harvard Business Review. If at any point you wish to remove yourself from this list, change your email address, or sign up for other email newsletters and alerts, please visit the Harvard Business Review Email Newsletter Preference Center. OPT OUT If you do not wish to receive any email messages from Harvard Business Review, click here. ADVERTISE WITH HBR This enewsletter is read by thousands of decision makers every month. Learn more about connecting your brand with this audience. Copyright © 2013 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved. Harvard Business Publishing | 60 Harvard Way | Boston, MA 02163 Customer Service: 800-545-7685 (+1-617-783-7600 outside the U.S. and Canada)