The Daily Stat: Just Think of All That Product Placement, Going to Waste

Are you having trouble viewing this email? If so, click here to see it in a web browser. HOME   |   BLOGS   |   THE MAGAZINE   |   BOOKS   |   AUTHORS   |   STORE RSS   |   Mobile MARCH 21, 2013 Just Think of All That Product Placement, Going to Waste Do all those cars and appliances and clothes you see on TV shows represent lucrative product-placement deals for the producers? Probably not. About 80% of brand appearances on U.S. television aren't paid for, according to an estimate cited by Chris Hackley of Royal Holloway University of London and Rungpaka Amy Hackley of Queen Mary University of London in the International Journal of Advertising. The huge demand from TV shows for realistic props precludes producers from trying to score product-placement deals most of the time, the authors say. Source: Unpaid product placement: The elephant in the room in UK TV's new paid‑for product placement market Share Today's Stat: FEATURED PRODUCT How to Sell More: Tools and Techniques from Harvard Business Review EBook Now Available Over the last decade, technology has dramatically changed the role of salespeople at companies of all sizes. But one crucial fact remains: Sales is the most vital function of every business. The editors of Harvard Business Review have gathered advice from some of the world's top business professors, consultants, trainers, and sales managers. In these collected essays, you'll learn how to: (1) Effectively recruit, train, manage, and support these key employees, (2) Use smart pricing, promotions, and incentives to make your sales team more successful, (3) Avoid the biggest mistakes entrepreneurs make when pursuing their first sales, and (4) Master the daily challenges of selling, from planning a sales call to handling a potential customer's toughest questions. ADVERTISEMENT Follow the Stat: BEST SELLERS HBR's 10 Must Reads: The Essentials HBR's 10 Must Reads Boxed Set HBR Guide to Persuasive Presentations HBR Guide to Better Business Writing HBR Guide to Getting the Right Work Done PREVIOUS STATS For Apps, Only the Very Top of the Bestseller List Really Matters Why, on Average, Men Marry Younger Women Companies: Don't Treat Executives' Time as an Infinite Resource Just How Extensive Is Movie Piracy in China? Families Swell Ranks of Homeless in New York Is the Perfect Boss a "Feminized" Man? Fewer Companies Still Give Raises for Years of Service Women Are More Likely to Suffer Distress If They Have Long Commutes A Significant Part of Your Carbon Footprint Comes from Air Travel If You Lie on Your CV, Many Employers Won't Check Introducing Mobile ManageMentor Powered by the proven content of Harvard ManageMentor™ iTunes >> Android >> UNSUBSCRIBE   |   UPDATE YOUR PROFILE   |   MORE EMAIL NEWSLETTERS   |   PRIVACY POLICY Was this email forwarded to you? If so, sign up to start receiving your own copy. ABOUT THIS MAILING LIST You have received this message because you subscribed to the "The Daily Stat" email newsletter from Harvard Business Review. If at any point you wish to remove yourself from this list, change your email address, or sign up for other email newsletters and alerts, please visit the Harvard Business Review Email Newsletter Preference Center. OPT OUT If you do not wish to receive any email messages from Harvard Business Review, click here. ADVERTISE WITH HBR This enewsletter is read by thousands of decision makers every day. Learn more about connecting your brand with this audience. Copyright © 2013 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved. Harvard Business Publishing | 60 Harvard Way | Boston, MA 02163 Customer Service: 800-545-7685 (+1-617-783-7600 outside the U.S. and Canada)