The Daily Stat: For Apps, Only the Very Top of the Bestseller List Really Matters

Are you having trouble viewing this email? If so, click here to see it in a web browser. HOME   |   BLOGS   |   THE MAGAZINE   |   BOOKS   |   AUTHORS   |   STORE RSS   |   Mobile MARCH 20, 2013 For Apps, Only the Very Top of the Bestseller List Really Matters Consumers of smartphone apps are heavily influenced by whether an app appears on a bestseller list—but only if it's at the very top, according to an analysis by Octavian Carare of the U.S. Federal Communications Commission. Consumers' willingness to pay is about $4.50 greater for a top-ranked app than for the same unranked app, but their willingness to pay declines steeply with each rank until leveling off between ranks 11-50, after which the rank has negligible importance. Source: The Impact of Bestseller Rank on Demand: Evidence from the App Market Share Today's Stat: FEATURED PRODUCT HBR Guide to Better Business Writing, by Bryan A. Garner EBook Now Available DON'T LET YOUR WRITING HOLD YOU BACK. When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a nicety. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over. The "HBR Guide to Better Business Writing," by writing expert Bryan A. Garner, gives you the tools you need to express your ideas clearly and persuasively so clients, colleagues, stakeholders, and partners will get behind them. This book will help you: (1) Push past writer's block, (2) Grab—and keep—readers' attention, (3) Earn credibility with tough audiences, (4) Trim the fat from your writing, (5) Strike the right tone, and (6) Brush up on grammar, punctuation, and usage. ADVERTISEMENT Follow the Stat: BEST SELLERS HBR's 10 Must Reads: The Essentials HBR's 10 Must Reads Boxed Set HBR Guide to Persuasive Presentations HBR Guide to Better Business Writing HBR Guide to Getting the Right Work Done PREVIOUS STATS Why, on Average, Men Marry Younger Women Companies: Don't Treat Executives' Time as an Infinite Resource Just How Extensive Is Movie Piracy in China? Families Swell Ranks of Homeless in New York Is the Perfect Boss a "Feminized" Man? Fewer Companies Still Give Raises for Years of Service Women Are More Likely to Suffer Distress If They Have Long Commutes A Significant Part of Your Carbon Footprint Comes from Air Travel If You Lie on Your CV, Many Employers Won't Check Whew! How We Dodged the Bullet on Global Starvation Introducing Mobile ManageMentor Powered by the proven content of Harvard ManageMentor™ iTunes >> Android >> UNSUBSCRIBE   |   UPDATE YOUR PROFILE   |   MORE EMAIL NEWSLETTERS   |   PRIVACY POLICY Was this email forwarded to you? If so, sign up to start receiving your own copy. ABOUT THIS MAILING LIST You have received this message because you subscribed to the "The Daily Stat" email newsletter from Harvard Business Review. If at any point you wish to remove yourself from this list, change your email address, or sign up for other email newsletters and alerts, please visit the Harvard Business Review Email Newsletter Preference Center. OPT OUT If you do not wish to receive any email messages from Harvard Business Review, click here. ADVERTISE WITH HBR This enewsletter is read by thousands of decision makers every day. Learn more about connecting your brand with this audience. Copyright © 2013 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved. Harvard Business Publishing | 60 Harvard Way | Boston, MA 02163 Customer Service: 800-545-7685 (+1-617-783-7600 outside the U.S. and Canada)