The Marketing of a President

Are you having trouble viewing this email? If so, click here to see it in a web browser. MARKETING HOME   |   BLOGS   |   THE MAGAZINE   |   BOOKS   |   AUTHORS   |   STORE RSS   |   Mobile The Marketing of a President Bill Lee To truly inspire voters, the campaigns need a new customer-focused model. Countering a Customer Insurgency Mark Bonchek and Chris Fussell Facing a social media rebellion? These lessons from the military can help. Read more. Using Analytics to Predict Hollywood Blockbusters Scott Schlesinger In the wake of epic flops, the industry needs to rely on more than just gut checks. Read more. Demand and Sales Aren't Equivalent Eddie Yoon Much of what consumers buy isn't really what they want. Read more. Information Wants to Be Shared Ebook Now Available Does information want to be free? Information is much more complicated than that. What information really wants — what makes it more valuable, useful, and immediate, Joshua Gans argues — is to be shared. In this latest HBR single, Gans shows how sharing enhances most information's value. He also shows how the business models of traditional media companies, gatekeepers who have relied on scarcity and control, have collapsed in the face of new technologies. The Logic Behind E-Tailers' Mercurial Pricing Rafi Mohammed With razor-thin margins, players like Amazon need to maximize pricing efficiency. But brick-and-mortar stores can follow their example. Read more. ADVERTISEMENT BEST SELLERS HBR's 10 Must Reads: The Essentials HBR's 10 Must Reads Library Set Guide to Persuasive Presentations Guide to Better Business Writing Guide to Getting the Right Work Done ADVERTISEMENT Introducing Mobile ManageMentor Powered by the proven content of Harvard ManageMentor™ iTunes >>   Android >> UNSUBSCRIBE   |   UPDATE YOUR PROFILE   |   MORE EMAIL NEWSLETTERS   |   PRIVACY POLICY Was this email forwarded to you? If so, sign up to start receiving your own copy. ABOUT THIS MAILING LIST You have received this message because you subscribed to the "Marketing" email newsletter from Harvard Business Review. If at any point you wish to remove yourself from this list, change your email address, or sign up for other email newsletters and alerts, please visit the Harvard Business Review Email Newsletter Preference Center. OPT OUT If you do not wish to receive any email messages from Harvard Business Review, click here. ADVERTISE WITH HBR This enewsletter is read by thousands of decision makers every month. Learn more about connecting your brand with this audience. Copyright © 2012 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved. Harvard Business Publishing | 60 Harvard Way | Boston, MA 02163 Customer Service: 800-545-7685 (+1-617-783-7600 outside the U.S. and Canada)