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IF MARKETING IS YOUR GAME. CONSIDER THIS YOUR PRACTICE DRILL. |
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| | | | Great marketing strategy is only part of the game. To execute smart strategic segmentation alone requires practice, skill and experience. In today's competitive environment, that can come at a cost — for you and for your clients. | | | | With Harvard Business Review's Managing Segments and Customers Simulation you have a one of a kind opportunity to practice your marketing execution game; to define and execute a business-to-business marketing strategy from segmentation through customer feedback. | | | | | | |
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Motivating, powerful and highly detailed, Managing Segments and Customers single-player simulation is an immersive tool custom designed to give you the skills and experience essential to putting strategy into action with great results. |
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This is your chance to work your own marketing muscle. An active, real world opportunity to take a manufacturer of medical device motors from strategy through segmentation. You'll uncover segments, make crucial retention and acquisition decisions, set list prices and discounts for large and small market customers and set the Marketing spend. Then you'll listen to customer feedback through video interviews. It's that crucial opportunity you need to ensure that you have the confidence and the knowledge you need to succeed where others have failed. |
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Learn to: |
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| | Create a marketing strategy | | | | | | | Segment, target and position products | | | | | Make product and policy design decisions | | | | | Create pricing strategies | | | | | Manage channel conflict and consistency | | | | | | | Build and develop customer relationships | | |
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You control the action and you make the decisions. Run the simulation as often as you like to try different strategies, finding different results. Each time you do, you'll gain the perspective of an insightful final analysis. |
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Now is your chance to work your own marketing muscle as you position yourself and your career for success. Get access to this powerful simulation today and get the practice you need to get the results that you want. |
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If you need assistance ordering online, call us toll-free at 800-668-6780 and mention referral code 01452. Outside the U.S. and Canada, +1-617-783-7450. | | * Purchasers are responsible for all shipping charges, duties, taxes, brokerage fees, and/or import fees imposed by the country of import. Please check with your customs office for details. | | If you do not wish to receive special offer email messages from Harvard Business Review, click here. | | If you do not wish to receive any email messages from Harvard Business Review, click here. | | | | | | | | $37.50* | | | | | | Product #7018HB
| | | Six month single user license | | | | |
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