The Daily Stat: Companies Pay More Attention to the Sounds That Products Make

Are you having trouble viewing this email? If so, click here to see it in a web browser. HOME   |   BLOGS   |   THE MAGAZINE   |   BOOKS   |   AUTHORS   |   STORE RSS   |   Mobile OCTOBER 26, 2012 Companies Pay More Attention to the Sounds That Products Make A team at Clinique fiddled with about 40 prototypes of the container for its High Impact Extreme Volume mascara before settling on a mechanism that emits a soft, crisp click when the top is twisted shut, subtly conveying elegance, says the Wall Street Journal. The sounds produced by consumer products are increasingly important to marketers — and to consumers: Sharpie considers the "scritch-scratch" sound to be an important part the experience of using its markers, and Frito-Lay's sales fell when the company introduced a compostable chip bag that was noisy and annoyed customers, the newspaper says. Source: The Search for Sweet Sounds That Sell Share Today's Stat: FEATURED PRODUCT The Outsiders: Eight Unconventional CEOs and Their Radically Rational Blueprint for Success Ebook Now Available Meet eight iconoclastic leaders who helmed firms where returns on average outperformed the S&P 500 by over 20 times. You may not know some of their names—but you will recognize many of their companies (General Cinema, Ralston Purina, The Washington Post Company, Berkshire Hathaway). In this book, you'll learn the consistent and rational traits that helped these select leaders achieve that exceptional performance. ADVERTISEMENT Follow the Stat: BEST SELLERS HBR's 10 Must Reads: The Essentials HBR's Must Reads Library Set Guide to Persuasive Presentations Guide to Better Business Writing Guide to Getting the Right Work Done PREVIOUS STATS "Telecommuting" Is Mostly Just Overtime That You Do at Home A Task Looks Lighter When Help Is Promised A Glimpse of Green Makes You More Creative To Be Truly Happy, Be a Boss in a Small Company To Score Better in Video Games, Sniff Peppermint You're More Selfish When You Feel Close to a Selfish Person Don't Believe People Who Say They Work 60 Hours a Week When You Call in Sick, Beware the Suspicious Boss Getting a Bonus Increases Your Chance of Dying That Week It Helps to Boo the Opposing Pitcher Introducing Mobile ManageMentor Powered by the proven content of Harvard ManageMentor™ iTunes >> Android >> UNSUBSCRIBE   |   UPDATE YOUR PROFILE   |   MORE EMAIL NEWSLETTERS   |   PRIVACY POLICY Was this email forwarded to you? If so, sign up to start receiving your own copy. ABOUT THIS MAILING LIST You have received this message because you subscribed to the "The Daily Stat" email newsletter from Harvard Business Review. If at any point you wish to remove yourself from this list, change your email address, or sign up for other email newsletters and alerts, please visit the Harvard Business Review Email Newsletter Preference Center. OPT OUT If you do not wish to receive any email messages from Harvard Business Review, click here. ADVERTISE WITH HBR This enewsletter is read by thousands of decision makers every day. Learn more about connecting your brand with this audience. Copyright © 2012 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved. Harvard Business Publishing | 60 Harvard Way | Boston, MA 02163 Customer Service: 800-545-7685 (+1-617-783-7600 outside the U.S. and Canada)