Friday, October 5, 2012

Meet your new global consumer.

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The $10 Trillion Prize
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The $10 Trillion Prize: Captivating the Newly Affluent in China and India
You've heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers?
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The Architecture of Innovation: The Economics of Creative Organizations
Can incentives drive successful innovation? HBS Professor and innovation expert Joshua Lerner explains how companies can set the right incentives and time horizons for investments and create a robust innovation infrastructure in the process.
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