The Daily Stat: Why You Indulge More When You Pay for Snacks with Cash

Are you having trouble viewing this email? If so, click here to see it in a web browser. HOME   |   BLOGS   |   THE MAGAZINE   |   BOOKS   |   AUTHORS   |   STORE RSS   |   Mobile MAY 1, 2013 Why You Indulge More When You Pay for Snacks with Cash Consumers who paid with cash at a frozen yogurt store consumed 45% more calories than those who paid with credit or debit cards, Rajesh Bagchi of Virginia Tech and Lauren Block of Baruch College report in a study of 125 customers. Their research suggests that paying cash is more painful than paying with a card, and that cash-paying consumers indulge more to alleviate the negative mood brought on by the pain of spending. The researchers point out that low-income consumers, who tend to have less access to cards, are particularly vulnerable to this effect. Source: Chocolate Cake Please! Why Do We Indulge More When it Feels More Expensive? Share Today's Stat: FEATURED PRODUCT Financial Intelligence Collection: Savvy Advice for Managers Looking to Increase Their Knowledge, Confidence, and Impact (4th Edition) Special Collections The Financial Intelligence Collection gives managers mastery of the financial basics they need to plan, budget, forecast, and control resources with confidence. It will enable you to mine every bit of meaning from the financial reports that cross your desk, to employ financial techniques that can multiply your effectiveness, and to foresee business opportunities that remain invisible to others. If you're not a "numbers person," this is the perfect way to learn what you've always needed to know. ADVERTISEMENT Follow the Stat: BEST SELLERS HBR Guide to Persuasive Presentations Ebook + Video Case Study HBR's 10 Must Reads on Leadership HBR's 10 Must Reads on Managing Yourself HBR's 10 Must Reads: The Essentials HBR Guide to Getting the Right Work Done PREVIOUS STATS Crises Can Have Positive Effects on Public-Sector Job Satisfaction Belonging to Groups Makes You Physically Resilient China Is Tops in Survey of People's Love of Risk To Get Consumers to Spend More, Try Turning Up the Lights Despite a Huge Effort, Little Progress in Cutting CO2 Emissions Thinking "Outside the Box" Is More than Just a Metaphor Why Women Shun Business: It May Be About the Ethical Compromises Being Sad Makes You More Impatient Why Incentives Can Demotivate Employees Make Customers Happier by Helping Them Accept Their Decisions Introducing Mobile ManageMentor Powered by the proven content of Harvard ManageMentor™ iTunes >> Android >> UNSUBSCRIBE   |   UPDATE YOUR PROFILE   |   MORE EMAIL NEWSLETTERS   |   PRIVACY POLICY Was this email forwarded to you? If so, sign up to start receiving your own copy. ABOUT THIS MAILING LIST You have received this message because you subscribed to the "The Daily Stat" email newsletter from Harvard Business Review. If at any point you wish to remove yourself from this list, change your email address, or sign up for other email newsletters and alerts, please visit the Harvard Business Review Email Newsletter Preference Center. OPT OUT If you do not wish to receive any email messages from Harvard Business Review, click here. ADVERTISE WITH HBR This enewsletter is read by thousands of decision makers every day. Learn more about connecting your brand with this audience. Copyright © 2013 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved. Harvard Business Publishing | 60 Harvard Way | Boston, MA 02163 Customer Service: 800-545-7685 (+1-617-783-7600 outside the U.S. and Canada)