Thursday, May 2, 2013

The Daily Stat: Sales of Certain Lottery Tickets Dip When Temperatures Climb

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MAY 2, 2013
Sales of Certain Lottery Tickets Dip When Temperatures Climb
Daily sales of Missouri Lottery scratch tickets in St. Louis County decreased by $594 for every 1-degree (Fahrenheit) increase in the outdoor temperature, an effect that was less pronounced for easier-to-play lottery games such as Powerball and Lotto, say Amar Cheema of the University of Virginia and Vanessa M. Patrick of the University of Houston. People's reduced willingness to play complex lottery games when the mercury rises appears to be due to the psychologically depleting influence of warm temperatures, which reduce performance on complex tasks, the researchers say.
Source: Influence of Warm Versus Cool Temperatures on Consumer Choice: A Resource Depletion Account
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