The Daily Stat: When You Solicit Donations, the Shape of Your Flyer Matters

Are you having trouble viewing this email? If so, click here to see it in a web browser. HOME   |   BLOGS   |   THE MAGAZINE   |   BOOKS   |   AUTHORS   |   STORE RSS   |   Mobile MAY 8, 2013 When You Solicit Donations, the Shape of Your Flyer Matters A heart-shaped flyer informing consumers about a food collection for the needy persuaded 50% more people to donate than a rectangular flyer, say Nicolas Guéguen and Céline Jacob of the Université de Bretagne-Sud in France. A great deal of choice-making is unconscious and results from subtle cues in the environment, the researchers say. Source: Communicating with All Your Heart: Flyer with a Cardioid Shape and Receptivity to a Request for Humanitarian Aid Share Today's Stat: FEATURED PRODUCT What You're Really Meant to Do: A Road Map for Reaching Your Unique Potential Ebook Now Available How do you create your own definition of success—and reach your unique potential? Building a fulfilling life and career can be a daunting challenge. It takes courage and hard work. Too often, we charge down a path leading to "success" as defined by those around us—and ultimately, are left feeling dissatisfied. Harvard Business School's Robert Steven Kaplan regularly advises executives and students on how to tackle these questions. In this indispensable new book, Kaplan shares a specific and actionable approach to defining your own success and reaching your potential. Drawing on his years of experience, Kaplan proposes an integrated plan for identifying and achieving your goals. He outlines specific steps and exercises to help you understand yourself more deeply, take control of your career, and build your capabilities in a way that fits your passions and aspirations. ADVERTISEMENT Follow the Stat: BEST SELLERS HBR Guide to Persuasive Presentations Ebook + Video Case Study HBR's 10 Must Reads on Leadership HBR's 10 Must Reads on Managing Yourself HBR's 10 Must Reads: The Essentials HBR Guide to Getting the Right Work Done PREVIOUS STATS Rich Parents Increasingly Focus on Their Kids' Early Learning Chinese Officials' Ban on Gifts Affects Swiss Watch Market And You Thought Your Inbox Was Big Sales of Certain Lottery Tickets Dip When Temperatures Climb Why You Indulge More When You Pay for Snacks with Cash Crises Can Have Positive Effects on Public-Sector Job Satisfaction Belonging to Groups Makes You Physically Resilient China Is Tops in Survey of People's Love of Risk To Get Consumers to Spend More, Try Turning Up the Lights Despite a Huge Effort, Little Progress in Cutting CO2 Emissions Introducing Mobile ManageMentor Powered by the proven content of Harvard ManageMentor™ iTunes >> Android >> UNSUBSCRIBE   |   UPDATE YOUR PROFILE   |   MORE EMAIL NEWSLETTERS   |   PRIVACY POLICY Was this email forwarded to you? If so, sign up to start receiving your own copy. ABOUT THIS MAILING LIST You have received this message because you subscribed to the "The Daily Stat" email newsletter from Harvard Business Review. If at any point you wish to remove yourself from this list, change your email address, or sign up for other email newsletters and alerts, please visit the Harvard Business Review Email Newsletter Preference Center. OPT OUT If you do not wish to receive any email messages from Harvard Business Review, click here. ADVERTISE WITH HBR This enewsletter is read by thousands of decision makers every day. Learn more about connecting your brand with this audience. Copyright © 2013 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved. Harvard Business Publishing | 60 Harvard Way | Boston, MA 02163 Customer Service: 800-545-7685 (+1-617-783-7600 outside the U.S. and Canada)