Thursday, May 2, 2013

Conscious Capitalism Bonus Offer

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Offer Arrows CONSCIOUS CAPITALISM BONUS OFFER
Harvard Business Review Press
Conscious Capitalism

Conscious Capitalism: Liberating the Heroic Spirit of Business
By John Mackey, Rajendra S. Sisodia, and Bill George
Product #9689BN • Hardcover Book


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Yours for only $27.00*
Whole Foods Market cofounder John Mackey and professor and Conscious Capitalism, Inc. cofounder Raj Sisodia argue for the inherent good of both business and capitalism. Featuring some of today's best-known companies, they illustrate how these two forces work most powerfully to create value for all stakeholders from customers and employees to investors and the environment. These "Conscious Capitalism" companies include Whole Foods Market, Southwest Airlines, Costco, Google, Patagonia, The Container Store, UPS, and dozens of others. Learn how these organizations use four specific tenets—higher purpose, stakeholder integration, conscious leadership, and conscious culture and management—to build strong businesses and help advance capitalism further toward realizing its highest potential. At once a bold defense and reimagining of capitalism and a blueprint for a new system for doing business grounded in a more evolved ethical consciousness, this book provides a new lens for individuals and companies looking to build a more cooperative, humane, and positive future.
Order today and receive a free copy of the Harvard Business Review article by Michael E. Porter and Mark R. Kramer "creating shared value" as an added bonus (that's a $6.95 value!) In this article, Porter and Kramer argue that the globe's new challenges require companies to pursue "shared value"—that is, organizations must innovate and create economic value in a way that also addresses society's needs.
PRAISE FOR CONSCIOUS CAPITALISM:
A New York Times and Wall Street Journal Bestseller.
“It's a true guide to the future. ”
–Forbes
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