Monday, May 20, 2013

The Daily Stat: Knockoff Products Make You Feel Inauthentic

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MAY 20, 2013
Knockoff Products Make You Feel Inauthentic
71% of women who were knowingly wearing counterfeit designer sunglasses in a lab experiment cheated on a money-earning task, in comparison with 30% of those wearing authentic glasses, say Francesca Gino and Michael I. Norton of Harvard Business School and Dan Ariely of Duke University. Moreover, participants who believed they were wearing counterfeit sunglasses judged other people as more likely to behave dishonestly. Use of counterfeits harms people's self-image, inducing a sense of a "counterfeit self," the researchers say.
Source: The Counterfeit Self: The Deceptive Costs of Faking It
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