Management Tip of the Day: Write an Email That People Will Read

Are you having trouble viewing this email? If so, click here to see it in a web browser. HOME   |   TIPS   |   BLOGS   |   THE MAGAZINE   |   BOOKS   |   STORE RSS   |   Mobile MAY 20, 2013 Write an Email That People Will Read When you send an email, chances are that it's competing with hundreds of others for the recipient's attention. Here's how to compose emails that people will actually read, answer, and act on: Get straight to the point. Make your request in the first few sentences. Be polite, but concise. Try an opening like, "Great interview. Thanks for sending it. May I ask a favor?" Keep it brief. People find long emails irksome and energy-sapping. The more they have to scroll, the less receptive they'll be. Limit your message to a single screen of reading. Write a short but informative subject line. With a generic or blank subject line, your message will get lost in your recipient's inbox. Be specific — try "The Nov. 15 Leadership Program" instead of "Program." If you're asking someone to take action, highlight that in the subject. Today's Management Tip was adapted from the HBR Guide to Better Business Writing. Buy the book to develop critical skills for writing clearly and persuasively » Share Today's Tip: FEATURED PRODUCT HBR Guide to Better Business Writing HBR Press DON'T LET YOUR WRITING HOLD YOU BACK. When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a nicety. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over. The "HBR Guide to Better Business Writing," by writing expert Bryan A. Garner, gives you the tools you need to express your ideas clearly and persuasively so clients, colleagues, stakeholders, and partners will get behind them. ADVERTISEMENT Follow the Tip: PREVIOUS TIPS Give Feedback That Crosses Cultures Stop Going to So Many Meetings Job Seekers: Focus on Achievements Use Your Crowd to Source Ideas Go After High-Quality Revenue The Right Way to Voice Your Complaint Improve Your Ability to Anticipate Crises Set an Email Quota and Stick to It Don't Listen to Customers — Observe Them Set the Right Tone for Your Talk All Previous Tips BEST SELLERS HBR Guide to Persuasive Presentations Ebook + Video Case Study HBR's 10 Must Reads on Leadership HBR's 10 Must Reads on Managing Yourself HBR's 10 Must Reads: The Essentials HBR Guide to Getting the Right Work Done Introducing Mobile ManageMentor Powered by the proven content of Harvard ManageMentor™ iTunes >> Android >> UNSUBSCRIBE   |   UPDATE YOUR PROFILE   |   MORE EMAIL NEWSLETTERS   |   PRIVACY POLICY Was this email forwarded to you? If so, sign up to start receiving your own copy. ABOUT THIS MAILING LIST You have received this message because you subscribed to the "Management Tip of the Day" email newsletter from Harvard Business Review. If at any point you wish to remove yourself from this list, change your email address, or sign up for other email newsletters and alerts, please visit the Harvard Business Review Email Newsletter Preference Center. OPT OUT If you do not wish to receive any email messages from Harvard Business Review, click here. ADVERTISE WITH HBR This enewsletter is read by thousands of decision makers every day. Learn more about connecting your brand with this audience. Copyright © 2013 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved. Harvard Business Publishing | 60 Harvard Way | Boston, MA 02163 Customer Service: 800-545-7685 (+1-617-783-7600 outside the U.S. and Canada)