June 2013 Update: Transient Advantage

Are you having trouble viewing this email? If so, click here to see it in a web browser. JUNE 2013 ISSUE MONTHLY UPDATE SUBSCRIBE TO HBR   |   VISIT HBR.ORG   |   READ THE JUNE 2013 ISSUE Transient Advantage by Rita Gunther McGrath In a world where competitive advantages last for five minutes, companies need a whole new strategy playbook. Read the full article » SPOTLIGHT ON STRATEGY FOR TURBULENT TIMES What Is the Theory of Your Firm? by Todd Zenger It's not competitive advantage that attracts investors; it's sustained value creation. The New Dynamics of Competition by Michael D. Ryall A mathematics-based model of strategic outcomes—with unprecedented explanatory and predictive potential—has started to emerge. ALSO IN THE JUNE ISSUE Tours of Duty: The New Employer-Employee Compact by Reid Hoffman, Ben Casnocha, and Chris Yeh The era of lifetime employment is over. To attract an entrepreneurial workforce, companies need to offer relationships built on reciprocity and alliance—and Silicon Valley start-ups are pointing the way. Dysfunction in the Boardroom by Boris Groysberg and Deborah Bell A new survey of corporate directors reveals that despite their desire for diversity, boards are less than welcoming to women. It's All About Day One by Suzanne de Janasz, Kees van der Graaf, and Michael Watkins Failure to announce an appointment in the right way can hobble even the strongest leader from the start. Creativity in Advertising: When It Works and When It Doesn't by Werner Reinartz and Peter Saffert Consumer surveys reveal which product categories are best suited to highly creative ads and which dimensions of creativity have the most influence on sales. Honeywell's CEO on How He Avoided Layoffs by David Cote By asking employees to take unpaid leaves, Honeywell positioned itself for recovery from the recession. L'Oréal Masters Multiculturalism by Hae-Jung Hong and Yves Doz The French cosmetics giant nurtures a pool of multicultural managers and places them at the center of knowledge-based interactions. ADVERTISEMENT NEW ON HBR.ORG Online and premium subscribers get access to exclusive HBR.org content. If you're not a subscriber, join today. VIDEO: Take Control of Your Personal Brand VIDEO: Find Success Your Own Way AUDIO: Austerity's Big Bait-and-Switch IDEA WATCH How to Profit from "Lean Advertising" You Make Better Decisions If You "See" Your Senior Self Vision Statement: E-Mail: Not Dead, Evolving COLUMNS John Hewko on If You Want to Do Something Really Big Niall Ferguson on Is the Business of America Still Business? FROM THE HBR ARCHIVES Innovation in Turbulent Times Quest for Resilience We Don't Need Another Hero How to Thrive in Turbulent Markets FOLLOW HBR Introducing Mobile ManageMentor Powered by the proven content of Harvard ManageMentor™ iTunes >> Android >> UNSUBSCRIBE   |   UPDATE YOUR PROFILE   |   MORE EMAIL NEWSLETTERS   |   PRIVACY POLICY Was this email forwarded to you? If so, sign up to start receiving your own copy. ABOUT THIS MAILING LIST You have received this message because you subscribed to the "HBR Monthly Update" email newsletter from Harvard Business Review. If at any point you wish to remove yourself from this list, change your email address, or sign up for other email newsletters and alerts, please visit the Harvard Business Review Email Newsletter Preference Center. OPT OUT If you do not wish to receive any email messages from Harvard Business Review, click here. ADVERTISE WITH HBR This enewsletter is read by thousands of decision makers every month. Learn more about connecting your brand with this audience. Copyright © 2013 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved. Harvard Business Publishing | 60 Harvard Way | Boston, MA 02163 Customer Service: 800-545-7685 (+1-617-783-7600 outside the U.S. and Canada)